Hispanics have grown more satisfied with the nation’s direction and more confident in their finances since 2011, according to a new survey from the Pew Hispanic Center, a project of the Pew Research Center.
Agency
Ogilvy & Mather’s Cross-Cultural Report.
An advertising industry first, Ogilvy & Mather’s Cross-Cultural Report: Findings provide new model to help brands build value and relevancy for “The New General Market”. To read more and view presentation at HispanicCMO.com
How Teens do Research in the Digital World. [INSIGHT & REPORT]
The teachers who instruct the most advanced American secondary school students render mixed verdicts about students’ research habits and the impact of technology on their studies.
How Collaborative is your Branding?
Any brand has numerous stakeholders in its marketing messaging and positioning. But whether those stakeholders cooperate to develop brand messaging and campaigns is another question.
Entravision Communications Corporation announces New Management Structure.
Entravision Communications Corporation announced a new management structure which will strengthen the company’s ability to capitalize on its media platforms serving Latino audiences and communities and improve operating efficiencies. The structure reflects the continued expansion of the company’s digital, mobile and marketing services to complement its core television and radio assets.
Post’s Honey Bunches of Oats brings positivity to Hialeah Middle School.
On Friday November 2, 2012, Post Food’s Honey Bunches of Oats will present the Hialeah Middle School with a $10,000 donation to purchase musical instruments as part of the Latin GRAMMY in the Schools program. This educational program is an initiative in partnership with The Latin Recording Academy to provide students who have interests in pursuing careers in the music industry the opportunity to learn about the various career choices within the music business.
Content ROI Center launches. [REPORT]
The Chief Marketing Officer (CMO) Council announced the launch of the Content ROI Center, a new strategic interest community dedicated to the evolving discipline of content marketing. The center was formed to audit and assess the current state of content marketing while advocating for best practices to improve its quality, influence, and ROI.
Making the DREAM Act a Reality [INSIGHT]
Education and immigration remain important topics for Latino voters. The DREAM Act, which stands for Development, Relief, and Education for Alien Minors, addresses both these topics. Although the national debate continues on whether or not to pass a federal version of the DREAM Act, some states such as California and Illinois have already taken the matter of access to higher education into their own hands. By Insight Tr3s
Multicultural, General Market Agency or Both – What’s in Your Brand’s Best Interest?
The multicultural agency world has grown very sophisticated over the years. However, the fact remains that multicultural agencies continue to have a strong Spanish-language and Spanish language media focus. One could argue they have been pigeon holed into the Spanish language realm because many marketers equate multicultural and especially Hispanic marketing with the Spanish language. By Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative and President and CEO, About Marketing Solutions, Inc.
ALMA Wins 2 ANA Grand Prix Awards for Rosetta Stone and McDonald’s.
Alma took home the most honorable mention of Grand Prix in two separate categories: Significant Results and Radio, for Rosetta Stone and McDonald’s, respectively at the ANA (Association of National Advertisers) Awards for Multicultural Excellence.
Dieste, Inc. & Xoom Corporation win ANA Multicultural Excellence Award.
Dieste took the gold award in this year’s ANA Multicultural Excellence Award contest for its work on behalf of Xoom Corporation.“Save the Pigs” won as 2012 best campaign developed to reach Hispanic consumers. The winning campaign is Xoom’s first national branding campaign produced by Dieste.
VPE Public Relations named Best Marketing/PR Firm Using Social Media to Reach Latinos by LATISM.
VPE Public Relations (VPE PR) took home the Latinos in Social Media (LATISM) award for Best Marketing/PR Firm Using Social Media to Reach Latinos on Friday, Oct. 26, during the LATISM Awards Gala in Houston, Texas.
Digilant Multicultural launches.
Digilant announced the release of Digilant Multicultural, a marketing system designed to pinpoint specific audiences including U.S. Hispanic, African American, Asian, and LGBT. Digilant Multicultural uses semantic language, geographic information, and other proprietary attributes to match an advertiser‚s preferred audience in real-time to video, display, and mobile advertising placements.
With Streaming and Sharing, Teens find ways around Paying for Music.
It was once thought that streaming music on the internet, through services like Pandora, gave consumers a chance to “try before they buy” music in either physical or digital formats. Research from Stage of Life suggests that that trend may be dissipating, however, especially with teens and college students.
