Agency

Hispanic consumers in the U.S. spent more than five hours a month per person watching video on a mobile phone during the first quarter of 2012, a 22 percent increase in usage over a year ago, according to Nielsen’s Cross-Platform Report. With video now available across a variety of devices, it’s to be expected that Hispanic consumers want more content options, a topic explored in a recent Nielsen consumer study commissioned by Univision.

The FIU School of Journalism and Mass Communications just released the webinar recording of their “Hispanics and The Media: The Emerging Power Conference” to the public.

During the festival, the 4A’s also announced this year’s recipients of the Jay Chiat Awards for Strategic Excellence (Oct. 25), following a record number of submissions in 10 categories ranging from creative technology and social media to brand experience.

When talking about US Hispanics marketers seldom explore socioeconomic level as it relates to their attitudes and behaviors. For me this is a most interesting relationship because if, for example, Latinos hold cultural attitudes in the same esteem regardless of their social standing, then one may conclude that one marketing approach may reach diverse types of Hispanics. By Felipe Korzenny, Ph.D.

In speaking with many of my esteemed industry colleagues over the last several days, I’ve heard a lot of buzz about the upcoming ANA Multicultural Marketing & Diversity Conference in Miami this week. Everyone looks forward to the different topics on the agenda, and each of us can find a number of favorite subjects we will be gravitating to at the event.

Telemundo Media announced they are hosting their first ever Google+ Hangout in Spanish-language television to support the specially-customized live finale of the network’s unprecedented “social” drama series, “Secreteando,” today Friday, October 26 at 2pm ET.

E -commerce solutions fulfill shopper needs in ways that brick-and-mortar channels cannot match. As a result, digital shopping has transformed entire industries, such as music, books and travel. A new report from Nielsen examines the impact of digital on Consumer Packaged Goods (CPG) and seeks to lay out key principles for marketing success in a world where digital is the new standard.

Two thirds of family firms around the world have grown their sales in the past year, and even more are confident that their ambitious growth targets for the next five years will be met.

More than eight in ten Americans between the ages of 16 and 29 read a book in the past year, and six in ten used their local public library.

Although marketers are now familiar with cord cutters—consumers who have traded in their cable TV packages for internet-steamed TV and video content—they should also be aware of “cord frayers.” Cord frayers make up a segment of consumers who have downgraded their cable TV packages instead of cutting the cord completely. Not surprisingly, doing so has affected cord frayers’ TV and online video viewing behavior.

Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter, according to research from social and interest graph operator 33Across.

It’s widely understood that larger, traditionally denser Designated Market Areas (DMAs) notch up the largest retail expenditure dollars. Los Angeles, Chicago, Philadelphia, San Francisco and Boston have all topped the $80 million dollar mark for retail through Q2 2012.

Chula Vista,CA based HMC Advertising has named Jennifer Garcia-Hinkle as the President of the Company. Garcia-Hinkle will lead and oversee HMC’s day-to-day management of operations and is responsible for the strategic development of the company.

With more consumer brands turning to online video and social media marketing to connect with consumers online, there has been a great industry need to prove if—and how—these tactics really impact purchase intent. A recent Nielsen analysis reveals that for one alcoholic beverage brand—Stolichnaya Vodka—and social video distribution platform Sharethrough, this combination led to significant brand impact.

Generation X, those born after the post World War II baby boomers, generally has a positive outlook on the economy, but that doesn’t mean they are free spenders.