Welcome to my new blog series on Univision Insights, “Hispanics and the American Future.”
Let’s begin with a couple of thanks. First, to Univision for hosting this blog series and second to the readers joining me on this journey of contemplation and conversation. By Carlos E. Cortés / Univision PR
Our Restaurant team joined hundreds of operators last week at the 53rd Annual MUFSO (Multi-Unit Foodservice Operators) Conference in Dallas. The event’s tagline “where foodservice leaders meet,” describes just the tip of the iceberg of this much-anticipated event. There was learning, innovation and discovery involved, too. We heard from Brad Taylor, vice president of Customer Marketing at Coke, about how he believes mobile is a critical marketing tool. He singled out the brand’s freestyle initiative – 100 plus flavor drink dispensers found in restaurant locations around the country – as a compelling case study. Firehouse Subs’ Social Media Manager Melissa Simpson shared how programs like “Meet & Eat” and “Dinner with the Founders” have helped increase customer acquisition and retention and develop brand evangelists. By: Peter Filiaci, vice president of Brand Solutions, Univision Communications Inc.
Understanding the Hispanic / Latino identity remains the key to connecting with the Hispanic consumer but this is not as straightforward as it may appear as the Hispanic population is quite diverse. One of the issues that marketers have to take into account is the varying levels of acculturation of Hispanic consumers.
Presented by: Neleen Leslie / Florida State University student
For brands, the ideas of copying and innovation are seen as diametrically opposed, innovation by its very nature is the antithesis to copying. That’s wrong.
Carmen Sepulveda, who in May of this year took the reins of the Public Relations and Social media Department at d expósito & Partners, adds the title of Partner to her role as Chief Communications Officer.
Grupo Gallegos continues to revolutionize the conversation around milk. As part of the campaign for the California Milk Processor Board that inspires people to see life “with the glass half-full,” this multimedia platform developed to appeal to back to school season, reminds parents of the importance of a good night’s sleep for their children and reinforces a special parent-child bonding ritual: a glass of milk and a story before bed.
For sales in 89 categories across five key departments (food, beverages, alcohol, health/beauty and homecare), Nielsen is forecasting spending for November and December, 2012 to reach $98.3 billion. Nielsen expects dollar sales to increase 2.3 percent and unit sales to remain generally flat (0.1%).
The U.S. Census Bureau announced today the establishment of the National Advisory Committee on Racial, Ethnic and Other Populations. The Census Bureau has also named the committee’s members and leadership.
República announced that its chairman and CEO, Jorge A. Plasencia, has been selected by the Spain – U.S. Chamber of Commerce as the first-ever recipient of the Goya Hispanic Achievement Award. The honor will be presented at a gala dinner on Monday, Oct. 29 at the New York Public Library.
Understanding brand positioning and techniques for effective brand positioning. First some clarification may be needed of what we mean by brand positioning as even within the Marketing industry there is no standard definition. Some people will call it brand architecture, brand essence, brand key/onion/house… call it what you will, what we mean is the process of setting out what a brand promises to and should stand for in the eyes of its target consumer.
Almost 43 million Americans participated in camping last year, according to a new study released by The Outdoor Foundation and sponsored by The Coleman Company, Inc. and KOA Campgrounds. That equates to 14.9 percent of Americans over age six. The findings are part of the 2012 American Camper Report, the leading report tracking participation in camping in the United States.
