Agency

I don’t know that anyone cares for the process surrounding a request for proposal (RFP) or request for information (RFI). It is an expense in labor and brain power that, in my experience, rarely meets the original goal marketers set out to accomplish. There are in my opinion, four major reasons why a marketer would extend an RFP, with mistakes related to each

The Federal Trade Commission has published a guide to help mobile application developers observe truth-in-advertising and basic privacy principles when marketing new mobile apps. The FTC’s new publication, “Marketing Your Mobile App: Get It Right from the Start,” notes that there are general guidelines that all app developers should consider.

In last week’s post, we saw that adult Hispanic Millennials love traditional Latin foods and are more likely than non-Hispanics to cook with fresh ingredients. This week, we analyzed habits relating to healthy eating among adult Hispanic and non-Hispanic Millennials. By Insight Tr3s

Tecate is leveraging its authenticity and Mexican heritage to launch Tecate Michelada. The product will be available at retail throughout the Western and Central regions of the U.S.

Miami Subs Grill chain announced a new Latin Fusion menu rollout in restaurants beginning September 4 following franchising expansion efforts in South America and the announcement of international music sensation Pitbull as an equity partner in the company.

If you’re not familiar with SXSW, it’s arguably the biggest interactive, film and music festival in the country. The interactive component of SXSW, referred to as SXSW Interactive, or SXSWi, is not your typical tech conference. SXSW Interactive has become an industry institution where the biggest brands, most innovative startups, and now most creative marketers come together to discuss and present what’s next. Facebook and Twitter are among the household names that had their “coming out” at SXSW. By Jose Villa / Sensis.

AMR Corporation (“AMR”), the parent company of American Airlines®, and US Airways Group, Inc. (NYSE: LCC) today announced that they have entered into a non-disclosure agreement (“NDA”), under which the companies have agreed to exchange certain confidential information and, in close collaboration with AMR’s Unsecured Creditors Committee, to work in good faith to evaluate a potential combination.

In this heated political season of the Fall of 2012, when the different political parties are trying to get the attention of Hispanics it is of interest to explore how the political affiliation of Hispanics relates to some of their attitudes. By Felipe Korzenny, Ph.D.

Internet users in the US are buying an ever-increasing array of products online on a regular basis, and they’re also turning to the internet to research many of their offline purchases—even everyday ones. Research suggests that even with a wealth of online channels at their disposal, retailer websites are the leading research source for purchase decisions across nearly all product categories.

Terra celebrated a thriving first half of 2012 in the United States at their annual client rooftop event in New York City on August 15.

HispanicAd.com hopes you and your family have a safe and enjoyable holiday weekend.

We will be back on Tuesday September 4, 2011.

República announced that Rosanna Fiske has joined the company as executive vice president and chief strategy officer.