Agency

For the second straight year, GfK is collaborating with the ARF to inspire and empower the next generation of market researchers. The Next Generation Competition invites undergraduate students from across the US to create market research projects that shed light on key marketing issues – with special emphasis this year on studies of Hispanic consumers and the use of mobile devices for shopping.

In recognition of IT’s increasingly large impact on business, Accenture Technology Labs is augmenting its annual Accenture Technology Vision with a series of Business Implication companion pieces. The Accenture Technology Vision sets out to determine the emerging IT developments that will have the greatest impact on enterprises, government agencies and other organizations in the next three to five years.

Broadcasting & Cable and Multichannel News have announced that Cesar Conde, President of Univision Networks, will be the exclusive, one-on-one keynote interview guest during the 9 a.m. opening session of the Tenth Annual Hispanic Television Summit.

According to the 2012 Customer and Management Channel Survey released today at the GMA Executive Conference, consumer packaged goods companies winning in their categories are three times more likely to invest in growth channels and the Hispanic market, 50 percent more likely to use pricing optimization tools, five times more likely to view retailer collaboration as a strategic priority, and invest twice as much time in talent development.

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

New York based Egami Consulting Group and its strategic communications partner, MSL Group announce the return of their annual signature panel series, “Urban Works Influencer 360″.

AHAA: The Voice of Hispanic Marketing announces three new members to its Advisory Board, which was created earlier this year to provide thought leadership and insights representative of the broad Hispanic marketing spectrum and help AHAA’s board of directors set its long-term strategy. This forms part of AHAA’s recent shift in mission to expand its focus and advocacy beyond Hispanic advertising to include all marketing disciplines, media and research entities working in the Hispanic market.

I don’t know that anyone cares for the process surrounding a request for proposal (RFP) or request for information (RFI). It is an expense in labor and brain power that, in my experience, rarely meets the original goal marketers set out to accomplish. There are in my opinion, four major reasons why a marketer would extend an RFP, with mistakes related to each

The Federal Trade Commission has published a guide to help mobile application developers observe truth-in-advertising and basic privacy principles when marketing new mobile apps. The FTC’s new publication, “Marketing Your Mobile App: Get It Right from the Start,” notes that there are general guidelines that all app developers should consider.

In last week’s post, we saw that adult Hispanic Millennials love traditional Latin foods and are more likely than non-Hispanics to cook with fresh ingredients. This week, we analyzed habits relating to healthy eating among adult Hispanic and non-Hispanic Millennials. By Insight Tr3s

Tecate is leveraging its authenticity and Mexican heritage to launch Tecate Michelada. The product will be available at retail throughout the Western and Central regions of the U.S.

Miami Subs Grill chain announced a new Latin Fusion menu rollout in restaurants beginning September 4 following franchising expansion efforts in South America and the announcement of international music sensation Pitbull as an equity partner in the company.