Agency

If you’re not familiar with SXSW, it’s arguably the biggest interactive, film and music festival in the country. The interactive component of SXSW, referred to as SXSW Interactive, or SXSWi, is not your typical tech conference. SXSW Interactive has become an industry institution where the biggest brands, most innovative startups, and now most creative marketers come together to discuss and present what’s next. Facebook and Twitter are among the household names that had their “coming out” at SXSW. By Jose Villa / Sensis.

AMR Corporation (“AMR”), the parent company of American Airlines®, and US Airways Group, Inc. (NYSE: LCC) today announced that they have entered into a non-disclosure agreement (“NDA”), under which the companies have agreed to exchange certain confidential information and, in close collaboration with AMR’s Unsecured Creditors Committee, to work in good faith to evaluate a potential combination.

In this heated political season of the Fall of 2012, when the different political parties are trying to get the attention of Hispanics it is of interest to explore how the political affiliation of Hispanics relates to some of their attitudes. By Felipe Korzenny, Ph.D.

Internet users in the US are buying an ever-increasing array of products online on a regular basis, and they’re also turning to the internet to research many of their offline purchases—even everyday ones. Research suggests that even with a wealth of online channels at their disposal, retailer websites are the leading research source for purchase decisions across nearly all product categories.

Terra celebrated a thriving first half of 2012 in the United States at their annual client rooftop event in New York City on August 15.

HispanicAd.com hopes you and your family have a safe and enjoyable holiday weekend.

We will be back on Tuesday September 4, 2011.

República announced that Rosanna Fiske has joined the company as executive vice president and chief strategy officer.

To what extent has the financial situation affected the perceptions of financial well-being of Latinos depending on their language preference? This question has implications because the answer may impact the way in which consumers make purchase decisions. By Felipe Korzenny, Ph.D.

We know that Hispanic Millennials straddle two cultures – and that tendency plays out in their food preferences and habits. They love their chilaquiles and arroz con pollo, as well as their chili dogs and mac-and-cheese. They are also more likely to enjoy cooking and to use fresh ingredients than their non-Hispanic peers. By Tr3s Insight

Limelight Networks, Inc. released results from a recent survey that confirms that the development and implementation of regional websites is a strategic, high-priority initiative for both B2B and B2C companies. In a survey of 200 U.S.-based CMOs and VPs of Marketing, respondents stated that they are adding multiple regional websites and languages within the next year to build global brand awareness and drive revenue. However, respondents noted challenges to efficiently adding and managing regional websites, including lack of sufficient internal human, technical, and budgetary resources.

By gaining a deep understanding of Latino consumer habits, political strategists are better able to develop highly relevant communication campaigns that can truly connect with Latino voters.

Brand recently released its newest brief with the ANA (Association of National Advertisers) titled Brand Revenue: Measuring the Brand’s Ability to Impact Revenue. This latest ANA Insight Brief looks at how successful branding strategies can impact a company’s overall market share and revenue. Specific topics include how branding drives marketing success, the importance of accountability in assessing brand value, and key data variables that need to be taken into account when looking at brand value.