Agency

Multicultural marketing has become an important priority for leading brands today, and with good reason. Ethnic minorities now represent $2.5 trillion in buying power, and that number continues to grow. In fact, the Hispanic and Asian populations within the US have experienced a 43% increase since 2000. Additionally, 7 in 10 ethnic minorities state that ethnicity is a significant part of their identity. By Yahoo! and Mindshare

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

The new and improved Castells & Asociados website is fired up and ready to launch. It underscores the agency’s breadth and depth of brand and sales-building efforts over 15 years, as strategic business growth leaders fully immersed in their clients’ businesses.

It’s summertime, and entertainment options for the ever-growing US Hispanic population are endless. The latest research from Mintel shows that cost is the primary driver in how Hispanics decide to enjoy their leisure time.

How many more reports, research studies and insights packages do we need to validate that Latinos are the most dynamic, vibrant and fastest growing group of shoppers in America? Maybe a walk down Olvera Street or Providence and Pacific Avenue at Huntington Park in Los Angeles is the missing link to turn black and white data into a living reality. After all, the city of L.A. is the epicenter of Hispanic sensibility as a majority minority market with Latinos making up 48% of the population, followed by Asians at 14%. L.A. is already a portrait of the America of 2050…just as New York, Houston, Miami and Chicago are too. By Lili Gil, Media Contributor & Managing Partner, XL Alliance

Available on HispanicCMO.com

VOXXI, an independent news, analysis and commentary with a Hispanic focus, unveiled a new redesigned website this week.

The Coco Latino Project, now in its first year, solicited original videos for one month about deeply personal topics from young Hispanic filmmakers and film enthusiasts and provided an incentive to participate.

David Lawenda – President of Advertising Sales and Marketing of Univision Communications will depart the company.

The marketing business is all about generating and utilizing customer insights through data. I’m certainly a firm believer in the power of insights, but let’s not forget that sometimes the best way to uncover value is to examine the opposite of something and see what value that brings. In that vein, what’s the opposite of a customer insight? Maybe it’s contextual outsights?

TargetSpot released the results of the industry’s first multicultural Digital Audio studies. Conducted by Parks Associates, the reports unveil key insights about the Hispanic and African American audiences and their interaction with Internet Radio. Highlights include the growing role of connected devices in facilitating listening, the increase in social interactions while listening, and extremely high advertising recall and response rates, well beyond the click.

Industry veteran Jessica Pantanini, Chief Operations Office has stepped down from her position at Bromley in San Antonio and leaves the agency.

Domino’s Pizza announced plans to bring the art and skill of pizza-making front and center with the release of its new ‘Pizza Theater’ store design.

Music is an essential part of all the Millennial lifestyle – and for Hispanic Millennials, it’s a fundamental part of their family life. Young Latinos generally have more of a foundation in music than their non-Hispanic peers because their families listen to more music at home, giving them a stronger familiarity with traditional hits and the sounds of their native countries. By Insight Tr3s

The U.S. population clock will reach a milestone that is very meaningful to mathematical statisticians: it will show there are 314,159,265 residents, or pi (3.14159265) times 100 million. Pi is a mathematical constant that is the ratio of a circle’s circumference to its diameter. “This is a once in many generations event…so go out and celebrate this American pi,” said Census Bureau Chief Demographer Howard Hogan.

MARS Advertising is strengthening its Multicultural Shopper Marketing Capabilities. MARS has hired former Diageo and Mary Kay executive Lisa Feder to lead the effort and expand the agency’s focus.

Conill announced that Ross Ludwig will join the agency as its Executive Creative Director effective September 1. Mr. Ludwig (42) was previously part of a high-profile creative team that produced ideas for such agencies as Crispin, Porter + Bogusky, Goodby Silverstein and Partners, Wieden+Kennedy, BBDO, Mother and Chiat/Day, among others.