Agency

The U.S. Census Bureau released its first-ever mobile application, “America’s Economy,” which will provide constantly updated statistics on the U.S. economy, including monthly economic indicators, trends, along with a schedule of upcoming announcements.

Luminar, a “big data” analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers, announced its launch. Luminar helps clients identify predictable models of consumers’ behavior to allow companies to reach, upsell and retain Latino consumers more effectively.

VOXXI announced that it will incorporate the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 license to allow anyone including: media organizations, nonprofits, bloggers and any traditional or new media outlet to leverage VOXXI’s high-quality content, analysis and commentary to further their coverage of key issues.

Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

EthniFacts LLC has named Guy Garcia to the newly created position of President, New Mainstream Initiatives. The creation of this unit and addition of Garcia as a Partner and Officer in the company accelerates EthniFacts’ ascendency to thought leadership in the consumer marketplace with paradigms that more accurately reflect the complex and fast-shifting consumer and civic culture in the U.S.

The advertising industry has long been considered a leading indicator for consumer spending and confidence. At the beginning of the current recession in Q4 2008, less than a quarter of agencies polled in the STRATA Survey saw an increase in ad spending. Today, that number stands at more than half. Despite the high unemployment rate in the U.S., 94% of ad agencies are planning to either increase staff or hold their current levels.

The amount of data at marketers’ disposal is only growing, and in the case of some forward-thinking companies the results of the “Big Data” explosion are already being felt. But for most marketers, web analytics data is still too much, with too little context.

NGL Media has partnered with news and lifestyle publishers to expand its premium video network.

The U.S. Census Bureau released research from its 2010 Census Race and Hispanic Origin Alternative Questionnaire Experiment, which provides a comparison of different census questionnaire design strategies for collecting census data on race and Hispanic origin.

Nielsen announced its latest innovation for cross-platform advertising. Nielsen Online Audience Segments – TV Viewing links online and offline consumer behaviors by providing marketers the ability to connect with TV audiences online and more strategically align their TV and online ad campaigns.