Agency

AHAA: The Voice of Hispanic Marketing has released its third study in its Revenue Growth series revealing a positive connection between corporate Hispanic marketing and revenue growth specific for the Technology, Telecommunications and Entertainment categories. In fact, the data showed that Hispanic allocation alone explains about 30 percent of change in topline revenue growth among manufacturers of consumer hardware, software, content, and connectivity providers.

In addition to the current chapters in NY and L.A., efforts are under way in Washington, DC and Miami to launch additional presence in those key areas.

HPRA-NY has also just had the first official elections for our newest executive board.

NBCUniversal’s Telemundo Media and iVillage launched iVillage Mujer de Hoy, a multi-platform bilingual destination that will live on Telemundo.com.

According to PwC US’s Private Company Trendsetter Barometer, most private companies (70%) are now doing some form of customer outreach through digital avenues, including via email and company websites. Within this group of Trendsetter companies that engage/research customers digitally, 67% are leveraging social media and mobile devices to that end.

These tables provide information about computer and Internet use from the Current Population Survey (CPS) School Enrollment and Internet Use Supplement.

There is great motivation for brands to invest more public relations and marketing dollars into the established American Hispanic markets. However, the following points leave little room to second-guess the benefits of investing in “emerging” U.S. Hispanic markets. By Richie and Lucia Matthews / DIÁLOGO

A new study by ANA (Association of National Advertisers) and Reed Smith reveals that nearly one-third of U.S.marketers are aware of rebates / incentive payments from media companies to agencies that may not be reimbursed to the advertiser. Available on HispanicCMO.com

Marketers’ use of newer media has exploded in recent years, with once unheard of channels claiming a firm place in marketing tool chests. However, the inability to prove ROI has done little to instill marketer confidence in these channels, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey. Available on HispanicCMO.com

Play is a vital human activity. But in today’s fast-paced, bottom-line world, adults are pushed to age out of play. We place a premium on productivity, sparing less and less time for pursuits that don’t have specific goals attached. The paradox is that to compete successfully, we need to embrace purposeless activity—which stimulates imagination and creativity, key ingredients for innovation. So increasingly, adults will seek to balance out their busy lives with more unstructured time and recreational pursuits.

The proliferation of media channels and devices makes it more challenging to find the right marketing mix to reach the right consumers at the right time and place for maximum return on investment. Adding to that challenge, media costs are rising and marketing budgets are often tight due to economic realities.

The research study— Business Owner Perspectives: 2011 Insights in an Uncertain Economy —showed that Hispanic business owners value family, community and independence, which serve as motivators for Hispanics in pursuing their American Dream as business owners

Seasoned or not in multicultural marketing, most marketers and business leaders quickly point to the Mexican-American market as the key source of Hispanic growth in the U.S. By Lili Gil, Business Strategist, Cofounder XL Alliance and Media Contributor

Nielsen announced the launch of the Nielsen Innovation Lab, a program designed to spur pioneering ideas and better, faster advancements in the area of advertising effectiveness.

eMarketer has noted that while digital has caused some traditional media to suffer in terms of consumer time and attention—notably, print and radio—TV still takes up the bulk of US adults’ time with media. And June research from Triton Digital, a digital service provider for online and traditional radio, shows the medium also garners the most trust from consumers.