Agency

Big Data: Experts say new forms of information analysis will help people be more nimble and adaptive, but worry over humans’ capacity to understand and use these new tools well.

How much money do members of different cultural groups spend online in an average month? What percentage of their purchases does that represent? These are two of the questions addressed with culturally diverse consumers in the 2012 multicultural marketing study of the Center for Hispanic Marketing Communication of Florida State University in cooperation with Research Now. By Felipe Korzenny, Ph.D.

Al Aguilar, Creative Civilization Chairman and CEO will receive the national 2012 Hispanic Marketing Achievement Award, to be presented at the 16th Annual Hispanic Marketing Midwest Conference

America’s Navy announced it will honor its current and former Navy personnel through the “Beyond the Call” diversity campaign.

An uncertain economy in both Europe and the U.S. has led GroupM to project a 5.1 percent increase in 2012 global advertising spending in measured media to $506.3 billion, down from the 6.3 percent hike ($522 billion) forecast late last year.

Katz Marketing Solutions, the national marketing arm of the Katz Media Group, announced its findings of a new study of advertisers’ sonic brands and their impact on communicating brand messaging and eliciting emotional responses.

Whether targeting customers or prospects, marketers sometimes use pronouns that suggest a partnership between their brand and the people they’re talking to. Think of “Together, we can make a difference,” the slogan Whole Foods uses to promote bag reuse, or Wells Fargo Bank’s “Together we’ll go far” slogan. A set of experiments in press at the Journal of Consumer Research, which examined messages from banks and a health insurer, shows that these types of messages do shape attitudes toward brands, but not always as marketers intend.

Hispanics are the fastest-growing consumer group in the US, with almost every consumer product vying for their attention and dollars. The alcoholic and non-alcoholic beverage industries are no different and are benefitting from this ever expanding consumer. According to latest research from Mintel, there are many factors that weigh in to which beverages Hispanics consume.

Southwest Airlines announced the launch of its new national low fare campaign to the Hispanic audience with the objective of helping them recognize how easy it is to connect with their loved ones for real. The “Connect for real” campaign, created and developed by Dieste, Inc., is running nationally on Hispanic broadcast and cable networks.

KWEX Univision 41 will be celebrating its Halfway Mark of the “Únase al Reto” Community Walk on Wednesday, July 18, 2012. It marks the third consecutive year that KWEX Univision 41 embarks on this 40 plus week health and fitness initiative which began in March and concludes in October.

Hispanic Millennials are different from Hispanics in their thirties and beyond … and even among themselves, male and female adult Hispanic Millennials differ from each other in significant ways. According to an analysis of Simmons data, here are a few important gender distinctions among Latinos 18 to 29 that span education, employment, finances, social media an technology among other factors. By Insight Tr3s

As marketers continue to expand the slice of their digital ad budget dedicated to online video, a better understanding of metrics in this area has become a necessary part of doing business. But the relative newness of online video, as well as the absence of any clear measurement standards, will likely present challenges to marketers as these types of campaigns mature.