Most advertiser sweet spots fall in between the adult 18 to 49 demographic … yet among Hispanics, specifically; this demo is less culturally monolithic than ever. Major differences exist between adult Hispanic Millennials (18- to 29-year-olds) and Hispanics in their thirties. Although very close in age, these age groups are distinct from each other in ways that are essential for marketers and content developers to understand. Courtesy of Tr3s Insights
Agency
Digital now Embedded in ‘Business-as-Usual’ for Entertainment & Media Industry.
Record global sales of tablets and smart devices are underlining the rising revenue opportunities from digital delivery of entertainment and media (E&M) content and advertising to increasingly connected and mobile consumers.
BYOB – Be Your Own Boss
By Gonzalo López Martí / Atkins López Martí, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice.
TV viewers embracing second and third screens for access to video content.
A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron Inc. and the Coalition for Innovative Media Measurement (CIMM) at the Advertising Research Foundation Audience Measurement 7.0 conference in New York.
Domino’s Pizza hits $1B U.S. Digital Sales in One Year.
Domino’s Pizza is giving its customers the thanks they deserve, as it celebrates – for the first time in its history – surpassing the $1 billion mark in digital sales in the U.S. alone, during a yearlong period from April 2011 to 2012.
50% of Fortune 500 Companies don’t Translate their Content.
One Hour Translation announced that the results of a study measuring how many Fortune 500 companies offer translated content online. The data from the study was particularly alarming, given that 70% of people using the Internet are not native English speakers.
Top 5 Brands at the National Puerto Rican Day Parade in New York City.
As the 55th National Puerto Rican Day Parade wraps another successful celebration of pride and cultural richness; the event serves as a reminder and visible display of the great contributions of the close to 5 million proud Boricuas that reside in the U.S. and millions of Latinos who join in the celebration! By Lili Gil, Business Strategist, Cofounder XL Alliance and Media Contributor
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
A Look into Atypical American Banking. [REPORT]
Scarborough issued a complimentary study on Atypical Banking. According to this new study, Superbanked and Unbanked Consumers together represent ten percent of American adults. Unbanked Consumers are defined as U.S. adults who live in a household that does not use a bank or credit union. Superbanked Consumers are defined as U.S. adults who live in a household that has multiple asset accounts at financial institutions, as well as some additional investments.
TV Watchers use Digital Devices to Multitask Online.
The growing ubiquity of smartphones, tablets and other connected digital devices has given rise to a new category of user—the multitasker. These users have incorporated newer digital devices into existing habits, particularly when it comes to watching TV.
Another AHAA conference has come and gone.
By Jorge Mercado – Associate Vice President, Marketing and Communications – Americas / Prisa Digital Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up to the challenge. There was definitely some headroom made with this year’s conference. It was great to see some of the familiar faces as well as several new ones.
MiO mixes with Univision Radio’s H2O Music Festival in Dallas.
Univision Radio announced that MiO is a key sponsor for the H2O Music Festival in Dallas. Featuring Tiësto, Maná, Juanes, Weezer, Snoop Dogg, Damian Marley, Gym Class Heroes, Paulina Rubio, Duelo, Prince Royce, YelaWolf, Intocable, Ramon Ayala, Ozomatli, Paty Cantú, Bobby Pulido, Roméo Testa, and local musical acts like Los Pecados de Maria, 220 and Novacaine, the H2O Music Festival will take place in the Cotton Bowl on Saturday, June 9.
Study on Hispanic Millennials Reveals How Culture Influences Behavior and Purchasing Decisions
Univision Communications Inc. revealed the findings of a new study on Hispanic millennials that for the first time developed a comprehensive way to measure cultural connection and apply it to consumer behavior. The results show how culture deeply influences millennials across social interactions, attitudes, purchasing behaviors, technology usage and media consumption.
