Agency

Post Food’s has announced that XL Alliance will be its new advertising agency-of-record in support of Honey Bunches of Oats Hispanic marketing. The New York and Denver-based agency will work in collaboration with their current media agency, MV42, Mediavest Multicultural. The assignment was handled previously by LatinWorks.

What the real growth of Spanish speakers (not the relative growth) means to Media reach and effectiveness. Written by Miguel Gomez Winebrenner, Vice President, Cheskin Added Value.

SOI TV is now broadcasting across the United States through a platform that enables users to interact in real-time with its on-air programming.

Communicators that may have only the occasional need to engage with the Hispanic media and community about an issue, product or some other topic, should take note of a few useful tips for their targeted communications outreach or run the risk of failure. by Danny Selnick, Vice President of Public Policy

Available of HispanicPRpro,com

You can’t ignore 48.5 million people. That’s how many Hispanics resided in the United States as of July 1, 2009, according to the U.S. Census Bureau. By 2015, Hispanics will increase from 13% to 16% of the U.S. population, and their spending power will increase from $1 trillion to $1.5 trillion, according to recent research by Yahoo! and Mindshare. REGISTER for FREE webinar tomorrow HERE

Ace Metrix released a white paper that reviews the effectiveness of using CEOs in advertising, guides brands on do’s and don’ts of using a company’s chief in ad campaigns, and looks at some of the best and worst examples of CEOs as frontmen. The study, entitled “CEOs in Advertisements: What Happens When the Boss Steps into the Spotlight?” found that, on average, ads starring CEOs are effective.

An idea is worth a thousand words. Advertising, marketing, and communication agencies know this better than anyone. Their job consists of selling creative ideas that help their clients increase sales. However, media agencies also need to promote themselves. In an environment rich with digital platforms and social networks, agencies can use self-promotional viral campaigns to position themselves in the competitive online universe.

Thirteen percent of marketing and advertising executives plan to add full-time staff in the next three months, according to The Creative Group Hiring Index for Marketing and Advertising Professionals , and 3 percent forecast reductions in personnel. Most respondents, 80 percent, expect to make no changes to the size of their teams.

The use of retail medical clinics located in pharmacies and other retail settings increased 10-fold between 2007 and 2009 according to a 2011 RAND study. The determining factors in choosing a retail medical clinic over a physician’s office were age, health status, income and proximity to the clinic.

Azteca America in partnership with Sprint announced the successful launch of the branded multiplatform soccer campaign “Gol O No Gol?” (Goal or Not).

Antoinette Zel, President and CEO of La Comunidad, announced the promotions of client management execs Maryanne Dammrich and Denisse Molina to Account Directors, and the addition of Paula Soares as Account Director.

Univision Communications Inc. announced the formation of its Innovation Marketing Team (IMT), a new integrated consumer engagement group designed to further the company’s ability to develop multi-platform, integrated marketing programs.

Ford is teaming up with NBC and eight-time Emmy Award-winning reality producer to create “Escape Routes,” a prime-time reality TV show that will air on Saturday nights on NBC and mun2 beginning March 31.

Marketers must diversify their ad investments across a wider variety of digital channels to keep up with today’s media consumption habits.

The era of the Hispanic homebuyer is upon us, according to the 2011 State of Hispanic Homeownership Report released by the National Association of Hispanic Real Estate Professionals (NAHREP). DOWNLOAD Report Here.

Award winning Creative Director Pablo Buffagni leaves Conill to join Grupo Gallegos as Chief Creative Officer.

Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released by Kantar Media. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters. Spanish language TV ad spending surged 19.1 percent in fourth quarter, paced by higher sell-out levels at over-the-air networks. For all of 2011, the segment increased 8.3 percent.