Agency
2023 Global Marketing Trends [REPORT]
From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. However, we believe they are likely well-positioned to create new levers for organizational growth amid such uncertainty.
The ongoing value of mixed media modeling [REPORT]
Driven by a proliferation of digital advertising providers and unprecedented volume of spend, today’s digital media spending landscape is changing rapidly. Marketers need to become more savvy and aware of where their money is going— and how exactly it's spent.
For Colorectal Cancer Awareness Month, the Colon Cancer Coalition invites the country to Talk Sh!t to save lives
Created in conjunction with BeautifulBeast, an independent cross-cultural agency, “Talking Sh!t Saves Lives” lives predominantly on Twitter, with the support of radio PSAs, digital videos, social posts, and electronic billboards across the nation.
The Future of Human Agency [REPORT]
Experts are split about how much control people will retain over essential decision-making as digital systems and AI spread. They agree that powerful corporate and government authorities will expand the role of AI in people’s daily lives in useful ways. But many worry these systems will diminish individuals’ ability to control their choices
Agencies’ Reversal of Fortune Explained
The largest agency holding companies have now reported their full year earnings results for 2022, and outcomes were, for the most part, very good. There has been a perception over many years among that agencies were poised to experience secular decline. Needless to say, I didn’t agree then and continue to believe that significant opportunities remain ahead for the industry. By Brian Wieser / Madison & Wall
Media effectiveness: The role of social media in the advertising ecosystem [REPORT]
Understand the role of social in your media strategy and discover three dynamics to improve its impact.
The art of proof: How creative quality drives profit
With marketing budgets under increasing pressure, it is more important than ever to ensure that precious investment will lead to profit. New evidence from Kantar and WARC shows the important role creative quality can play in driving ROI.
HPRA USA announces 2023-2025 Board of Directors
The Hispanic Public Relations Association (HPRA) announced its 2023-2025 board of directors. The organization also announced expansions of both its local and student chapters in key markets, allowing HPRA to better serve current and future multicultural communicators.
Working From Home Caused a Spatial Shift in Daytime Population Away From Traditional Job Centers
The daytime population of traditional U.S. job centers plummeted in 2020 after the COVID-19 pandemic hit and lockdowns and social distancing pushed more people to work from home.
OnePlus selects Chemistry Cultura as Hispanic AOR
OnePlushas selected Chemistry Cultura as its first-ever Hispanic communications agency of record. The company has long been popular with diverse audiences across the United States, and is taking a proactive step to more deeply engage with the burgeoning Latino market.
When It Comes To Advertising, Multicultural Representation Is Not Enough
As we close another Super Bowl cycle, I've been approached by some media outlets asking my opinion about the lack of representation of multicultural consumers, mainly Hispanics, in this year's roster of brands that invested in the big game. By Isaac Mizrahi - CEO of ALMA Agency
The Return of the Store, Coming in 2023
This will be the year that brick-and-mortar stores make a real comeback in the retail landscape. Shopping is changing and stores are an integral part of the new dynamic.
Lopez Negrete Communications Takes Home Coveted Mosaic Award for Diversity for their Walmart Holiday House Social Media Campaign at the 61st Annual American Advertising Federation
Lopez Negrete Communications, Inc. announced today they were awarded a total of 19 trophies at the 61st Annual American Advertising Federation–Houston Chapter Awards, including a coveted "Best of Show" for the 18th time.
Carlos Moreno joins MundoNow as Senior Executive Producer
MundoNow announced the appointment of Carlos Moreno to Senior Executive Producer. In addition to his excellent coverage of breaking news that affects the Hispanic community, Mr. Moreno will also spearhead content creation around two critical, yet underserved platform verticals: MundoMejor, an original series of inspirational stories that focus on the good in this world, and MundoPride, an LGBTQ+ bilingual news and culture portal that will focus on Latino stories centered on living life proud. Moreno will be based in Denver, Colorado, where he will closely monitor stories and news from across the U.S.
How Black Americans Celebrate Holidays and Traditions
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography.
Is your Brand one of 2022’s Most Culturally Inclusive Hispanic Brands?
The Cultural Inclusion Accelerator™ in partnership with ANA AIMM celebrated the Most Culturally Inclusive Brands of 2022 after a massive of study of 716 ads from America’s 100 leading brands gathering 250,000 evaluations across 104K respondents of Asian, Black, Hispanic, LGBTQ+, People with Disabilities, and White Non-Hispanics.
Yes, Your Audio Campaign Can Be Measured!
Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides!
A New CFO–CMO Collaboration Paradigm [REPORT]
The current macroeconomic scenario requires thoughtful decision making and accurate measures on the return of each initiative. The focus on financial-driven metrics has been particularly challenging for marketing functions as they try to overcome the misconception of being a cost center and prove their multiplier role for the business.
