The 2008 election introduced the term “Walmart Mom.” Identified as a key swing demographic, Walmart Moms have the numbers and potential to shape an election’s outcome. This 2010 mid-term election season, research firms Public Opinion Strategies and Momentum Analysis conducted a bipartisan survey designed to revisit the Walmart Mom and find out how she’s faring economically as the recession continues, how that is impacting her political behaviors and — more importantly — why she still matters. DOWNLOAD FINDINGS HERE.
Business
Minorities and the Recession-Era College Enrollment Boom.
The recession-era boom in the size of freshman classes at four-year colleges, community colleges and trade schools has been driven largely by a sharp increase in minority student enrollment, according to a Pew Research Center analysis of new data from the U.S. Department of Education.
Potential Impact of the Latino Electorate in the 2010 Elections.
Data released by the Tomás Rivera Policy Institute at the University of Southern California reveals the potential significance of the Hispanic vote in selected states.
Ad Shop Staffers to Wear ‘I Look Illegal’ T-shirts to Protest Arizona Immigration Law at Immigrants and Workers Rights Rally.
Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.
Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”
Hispanics, High School Dropouts and the GED.
Just one-in-ten Hispanic high school drop-outs has a General Educational Development (GED) credential, widely regarded as the best “second chance” pathway to college, vocational training and military service for adults who do not graduate high school. By contrast, two-in-ten black high school drop-outs and three-in-ten white high school drop-outs has a GED, according to a Pew Hispanic Center analysis of newly-available educational attainment data from the U.S. Census Bureau’s 2008 American Community Survey.
