Political

The Road to Election 2020 [INFOGRAPHIC]

The winner of the 2020 Presidential Election will need to reach 270 electoral votes. Getting to that number will mean understanding who’s voting and who’s not, and who can be engaged, so they’ll turn out at the polls. Whether you want to engage in a “get out the vote” campaign, or focus messaging efforts in key swing states, you’ll want to tune in each month as we explore voters and their role on the road to election 2020.

From MAGA to DACA: Make the Americas Great Again

By Gonzalo López Martí  – Creative director, etc / lmmiami.com

  • A new era of northbound Hispanic immigration is around the corner.
  • Which America will welcome with, mostly, open arms.
  • Here’s why.

Handicapping the Race for Political Advertising in 2020

The 2020 presidential race is shaping up to be a record year for political ad spending — and digital is poised to land a larger share of that spending. Democrats are fired up (with more than 20 Dems running for president), President Trump is aiming to bank a billion dollars for his reelection effort, and campaign managers conditioned by digital media will be in charge of many campaigns.

Political Media Buying 2020: Still Way Too Early Prediction

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.  By Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

Political Ad Spend to Reach $6 Billion for 2020 Election

Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.

2018 Hispanic Vote Data for Seven Crucial States in Advance of Key 2020 Contests

Univision Communications, Inc. announced the release of crucial Hispanic voter data analysis in conjunction with L2 (Labels and Lists) which demonstrates across the board voter registration and turnout increases in the key primary and general election states of Arizona, Colorado, Georgia, New Mexico, North Carolina, Ohio and Pennsylvania.

Public Highly Critical of State of Political Discourse in the U.S. [REPORT]

The public renders a harsh judgment on the state of political discourse in this country. And for many Americans, their own conversations about politics have become stressful experiences that they prefer to avoid.

Notices Telemundo names Loris – SVP of Election 2020 & Special Projects

Noticias Telemundo announced it has named veteran news executive Patsy Loris as Senior Vice President, Elections 2020 and Special Projects, effective July 29. Loris will be based in Miami and will report to Luis Fernandez, Executive Vice President of Network News at Telemundo.

Public’s 2019 Priorities: Economy, Health Care, Education and Security All Near Top of List [REPORT]

At the outset of Donald Trump’s third year in office, the public’s to-do list for the president and the 116th Congress spans domains with the economy, health care costs, education and preventing terrorism all cited as top priorities by majorities of Americans.

How Bipartisanship Could Affect The Advertising Industry Following Midterms

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use as a benchmark), the Democrats harnessed voter anger against the current administration into a solid win by capturing the House of Representatives for the first time in eight years.

9 Things You Should Know About Hispanic Voters Ahead of the 2018 Midterm Elections [REPORT]

Hispanic voters are poised to play a potentially pivotal role as to whether the Democrats or the Republicans control the US Congress after the midterm elections. Hispanic voters have grown as a percentage of the electorate, largely as a result of young Hispanic-Americans attaining voting age.

Political Advertising in the Digital Now [PODCAST]

How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.

Spanish Dominant Hispanics Are Extremely Confident They Will Participate and Decide the Future of the Country

According to SSG’s primary survey, 68% of Spanish Dominant Hispanics who can vote in Federal elections feel very to extremely confident that they will go out and vote in the November 2018 mid-term elections. Spanish Dominant Hispanics consider that Immigration, Racism, Homeland Security, Gun Control and Health Care are the top 5 issues facing the country. The ranking of these issues don’t change between Millennials and Xers/Boomers but the level of importance for Immigration and Health Care is significantly higher among Spanish Dominant Xers & Boomers. Interestingly, Racism is identical regardless of Generation

Female Voter Segments Are As Unique As Their Media Preferences

On Aug. 26, 1920, the U.S. Congress ratified the 19th Amendment to the Constitution, giving women the right to vote. Today, Susan B. Anthony and other suffrage leaders who fought for social equality 100 years ago would be proud to witness the fruits of their labor as women maintain a prominent position in determining election outcomes across our 50 states.  That hard-fought influence of the female voter is sure to be felt with the upcoming statewide gubernatorial, senate and house races taking place in almost every state this year.  But are all female voters alike, and will a one-size-fits-all media strategy work as candidates vie to get their messages heard by this important voter segment?

2018 Political Campaign Ad Spend Will be in the Billions

Most money raised in politics is spent on advertising, and believe it or not, even in this digital age, most of those advertising dollars still go to the long-time king of political advertising: television.

Twitter’s Riding a Political Wave in Latin America

Investors have banged Twitter pretty hard of late. Criticized for flat user growth, the company’s stock has dropped as much as 13% during recent midday trading.  Despite this, users in Latin America have made the platform an integral part of their social media consumption habits.

1 in 4 Americans Has Boycotted a Product for Political Reasons [REPORT]

New Ipsos research shows a clear path for brands to protect their reputations and avoid the political fray.

Latinos and the New Trump Administration [REPORT]

About half (54%) of Hispanics say they are confident about their place in America after Trump’s election while four-in-ten Hispanics (41%) say they have serious concerns about their place in America.

Power to the People [REPORT]

The report, titled “Ipsos Global @dvisory: Power to the People” is based on 16,597 recent interviews in 23 countries around the world. The report examines into the political mood around the world.

What does a Trump presidency mean for the marketing community?

In a political bombshell still reverberating through Washington, Donald Trump, confounding the predictions of most of the pundits and pollsters, won a solid electoral victory. For the first time in eight years, the Republicans control the Presidency and the House and Senate. This means that it is likely that the political gridlock of the last three Congresses will be broken.

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