Outdoor

Pocket Billboards and IDT Corporation announced the launch of a telephone calling card based advertising program. The program places print advertising on IDT pre-paid calling cards and features interactive audio messages that are linked to the calling card’s voice prompt directions. Pocket Billboards is a media company that uses calling cards as an advertising and marketing medium.

Foote Cone & Belding (FCB), Irvine, Calif., selected Dastmalchi, Newport Beach, Calif., as its mobile marketing agency for the Taco Bell Los Angeles field account. During the month of August, Dastmalchi’s bilingual mobile marketing crew will travel in customized vehicles throughout the Los Angeles DMA promoting Taco Bell’s “Late Night” message and their exclusive new Mountain Dew Baja Blast beverage.

The Podiatric Physician Association of Puerto Rico (SMPPR, in Spanish), recently launched the awareness campaign: “El calor de la temporada”. Dr. Ricardo Jaen, SMP’s Director of Communications said the purpose of the Campaign is to alert the public of the importance of properly podiatric care to avoid foot conditions that may interfere with summer activities and the Back-to-School (and Back-to-work).

HSBC Bank USA, N.A. has unveiled a live 3-D billboard as part of a campaign designed to promote the bank’s new Hispanic-focused products and services. Extending from the billboard is a bench on which a person will sit and ponder the question, “Do you want a better bank?”

Despite the spread of advertising messages to nearly every setting in contemporary America, attracting the attention of the elusive male audience has always been a challenge, The men’s room offers one relatively untouched ad vehicle that just about everyone who enters it faces: the urinal.

Budweiser has launched an anti-drug billboard campaign that promotes drinking instead. The question here is alcohol better than drugs?

Border Billboard announced its operation of a state-of-the-art, multi-media overhead billboard at the Mexican border crossing into San Diego, California.