Media
What Brands Misunderstand About Influencers
The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers.
Eli Vazquez named EVP of Telemundo Deportes
NBCUniversal Telemundo Enterprises announced Eli Velazquez, Executive Vice President of Sports, will assume leadership of Telemundo Deportes, the network’s award-winning sports division, reporting to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises.
FUSE MEDIA presents 2023-24 Programming line-up at GROWTHFRONTS
Fuse Media announced its 2023-24 Upfront strategy at The Alliance for Inclusive and Multicultural Marketing’s (AIMM) “Diverse Owned and Targeted Media GrowthFronts.” With an expanded roster of DEI-focused channels to provide advertisers with unparalleled opportunity to connect with young, multicultural consumers, and a programming lineup that champions this audience, Fuse Media holds a truly unique place in the media landscape.
EstrellaTV announces ¡ALEGRA TUS DIAS! new Daytime Line Up
EstrellaTV is launching its new daytime lineup and theme, ¡Alegra Tus Dias! (Brighten Your Day). The new programming lineup starts with the premiere of the leading morning show in Mexico, Venga la Alegria, which will air at 12 p.m. ET/11 a.m. CT/9 a.m. PT and will feature local and national news and entertainment breaks. The fan-favorite 100 Latinos Dijeron follows, as does Cine Clasico, the morning movie. The highly respected and most-watched gossip show in Mexico, Ventaneando, anchors the new lineup at 4 p.m. ET/3 p.m. CT.
Canela Media celebrates International Women’s History Month
Canela Media will be celebrating International Women’s History Month this March with special programming across all its verticals, including Canela.TV, Canela Kids, Canela Music and Canela Deportes.
Media effectiveness: The role of social media in the advertising ecosystem [REPORT]
Understand the role of social in your media strategy and discover three dynamics to improve its impact.
Carlos Moreno joins MundoNow as Senior Executive Producer
MundoNow announced the appointment of Carlos Moreno to Senior Executive Producer. In addition to his excellent coverage of breaking news that affects the Hispanic community, Mr. Moreno will also spearhead content creation around two critical, yet underserved platform verticals: MundoMejor, an original series of inspirational stories that focus on the good in this world, and MundoPride, an LGBTQ+ bilingual news and culture portal that will focus on Latino stories centered on living life proud. Moreno will be based in Denver, Colorado, where he will closely monitor stories and news from across the U.S.
Yes, Your Audio Campaign Can Be Measured!
Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides!
NUESTRA.TV premieres “CUBA SUENA” and adds 2 fast channels
Nuestra.TV’s latest programing expansion, which includes the premiere of the exclusive docu-series “Cuba Suena” as well as FAST channels Flou Caribeño and Flou Cine. The new programming is now available to watch on Nuestra.TV.
Will 2023 Upfronts be the year the Hispanic market will finally be right sized In Non English?
Can’t wait to see how NON- ENGLISH shows up at the Emmys, the Oscars, and the Upfronts… By Ana Ceppi
Spanish Broadcasting System sells MEGA TV
Spanish Broadcasting System, Inc. announced the sale of its Mega TV business and certain associated real estate to Voz Media for a total acquisition price of $64 Million. The transaction is expected to close upon Federal Communications Commission (FCC) approval.
Introducing Entravision Plus
Entravision announced the launch of Entravision Plus, the newest way for companies to effectively connect and engage with Hispanic consumers through over-the-top (OTT) media and Connected TV (CTV).
Top 3 2023 Social & Influencer Trends
Social media trends are constantly changing and it’s important to stay ahead of the curve in order to remain relevant. In 2023, we can expect to see a lot of new developments in the world of social media & followers expecting even more from brands. From new platforms to innovative features on existing ones, these top 2023 social media trends will help you stand out!
Telemundo to introduce new music specials and content
Telemundo and Billboard announced an expanded partnership for 2023, underscoring the importance of live events and music specials on the network and across all its platforms. Under the new agreement, the companies will collaborate to present the first ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry, complimenting the most prestigious awards show in Latin music, the Billboard Latin Music Awards. The companies will also collaborate throughout the year to bring viewers broader multi-platform offerings with new content and formats that will appeal not only to the core musical audience, but also offer more variety catering to different demographics.
Despite a much larger English-speaking market, Latin American artists are taking the world by storm faster than some of the world’s top superstars.
Bad Bunny created a YouTube account in 2014, and in half the time has reached views superior to Taylor Swift's while approaching Justin Bieber and Ed Sheeran's. Those artists have been on YouTube since around 2006-2007.
TIEMPO celebrates 40th Anniversary
“Tiempo,” the Emmy® Award-winning public affairs program dedicated to issues of interest to the Hispanic community in the New York metropolitan area, is celebrating its 40th on-air anniversary.
ESTRELLATV premiere`LA ISLA’ on February 27 at 7 P.M./6 P.M. CT
EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere the reality competition series, La Isla, on Monday, February 27. Hosted by Alejandro Lukini, La Isla features 18 contestants divided into three groups (Famosos, Celebridades and Desconocidos) of players competing against each other in physical and mental challenges. The one-hour series will air Monday through Friday at 7 p.m./6 p.m. CT on the network. La Isla is produced by content partner TV Azteca in Mexico.
TelevisaUnivision appoints Jennifer Rogers as EVP for Consumer and Corporate Marketing of U.S. Networks
TelevisaUnivision has appointed Jennifer Rogers as Executive Vice President for Consumer and Corporate Marketing of U.S. Networks. Based in Miami, she will report directly to Ignacio “Nacho” Meyer, President of U.S. Networks. Rogers will oversee the strategic development, creation, production, and execution of all corporate and consumer campaigns for the company’s U.S. Television Networks.
Media Comparisons Study 2023
The 2023 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many different ways individuals consume traditional, digital and streaming media, comparing reach, time spent, daily news sources, most trustworthy news sources and level of community involvement.
Podcast Reach Among 13-34s in the U.S.
It seems as if the thirst for research on younger generations of listeners is unquenchable, and the new Share of Ear® data from Edison Research provides yet another statistic that should be top of mind: one-third of those age 13-34 in the U.S. are reached daily by podcasts
