Media

Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media.

Amid the flourishing social media environment, marketers are increasingly viewing paid social media advertising as an integrated part of their marketing tool kits. According to a recent report by Vizu, a Nielsen company, the majority of advertisers say they use paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively). Only 5% of advertisers report running primarily social-only campaigns. Social media advertising uses unique tactics—such as sponsored content, brand graphs and influencing the influencers—that have grown to become standard aspects of any integrated campaign.

ABC and Univision announced their joint venture news and lifestyle network for U.S. Hispanics will be called Fusion. The media service launches in the second half of 2013.

As social media tears down the walls between brands and consumers—and puts a premium on visibility and engagement—companies are finding that getting their CEOs out in front of online channels is becoming a more essential part of a brand’s business strategy.

Super Bowl XLVII ranks as the most-viewed show on record among Hispanic Americans reaching a total audience of 17.7 million Hispanic viewers, based on Nielsen demographic data (available since 1994). In addition, Super Bowls rank as the top five and six of the top seven most-viewed shows among Hispanic Americans.

The internet radio audience is growing thanks to shifts in consumer listening behavior from terrestrial radio to streaming stations, according to a new eMarketer report, “Internet Radio: Marketers Move In.” Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.

And so this week, the momblogosphere is abuzz about the titled 2012 Mommy Blogger Contact Guide. Is it ethical for Bulldog to sell the personal information of mom bloggers?

Two-thirds of online American adults (67%) are Facebook users, making Facebook the dominant social networking site in this country. And new findings from the Pew Research Center’s Internet & American Life Project indicate there is considerable fluidity in the Facebook user population.