Burson-Marsteller launched the Latin America Social Media Check-up 2013, which examines the use of social media platforms by the top 225 companies in Latin America. The study looks at how these companies use Twitter, Facebook, YouTube, blogs and, for the first time, Google Plus.
Media
Fox Hispanic Media Upfront on May 15, 2013.
Fox Hispanic Media (FHM) , the marketing and advertising sales arm of Fox’s portfolio of Spanish-language channels and networks, announced that its 2013 “Upfront” presentation will be held in New York City on Wednesday, May 15 at noon (doors open 11:30 am).
How Viewers watch Time-Shifted Programming.
The ad value of marathon viewing, or the amount and value of the viewing behavior seven days and beyond (Beyond 7) live programming broadcast (Live), has been widely debated. However Nielsen’s pilot study featured in the latest Nielsen Cross-Platform Report, and for the first time, measures Beyond 7 programming up to 29 days past Live.
Hispanic Online Publishers double down on Facebook. [INSIGHT]
A lot has changed since I first reported on how Hispanic online publishers were using Facebook in June 2010. Back then, only a few Hispanic publishers were taking Facebook seriously, but over the past year and a half, Hispanic publishers have significantly increased their presence on Facebook and now view it as a critical channel for them to remain competitive. By Lee Vann / Captura group
America CV Network to launch a new station: ‘Miami TeVe’.
America CV Network, the station group that owns and operates America TeVe in Miami, New York and Puerto Rico, announced that it will launch a new Spanish language station under the name Miami TeVe on January 28, 2013 together with its new branding identity and programming.
Telemundo Media sets 2013 Upfront Presentation on May 14 at Jazz at Lincoln Center.
Telemundo Media announced that the network will hold its annual Upfront presentation on Tuesday, May 14, 2013 at 6pm EST in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.
ANNOUNCING THE 2013 LATIN SOCIAL TV AWARDS.
Enter to Win the Latin “STEEVEE”, The Social TV Trophy Which Awards Excellence In the Fast Moving Hispanic, Latin and South American Social TV Space.
Social Marketers dive into Mobile.
There is no question that social media has gone mobile, as more and more consumers access their accounts via smartphones and tablets. Now, marketers are racing to catch up with consumers where they connect, employing a variety of strategies for outreach, according to a new eMarketer report, “Social Media Marketing on Mobile Devices: Turning Challenges into Opportunities.”
Estrella TV announces Upfront Event will be Monday Night – – May 13, 2013.
US Hispanic network Estrella TV will kickoff the upfronts week in New York City with an evening presentation on Monday, May 13, 2013 from 6pm to 8pm.
Radio still strong for Puerto Rico listeners.
Who says radio is out? Maybe in other parts of the world, but in Puerto Rico, radio listeners are loyal and more are born every day.
Does Social Media Belong With Agencies — Or In-House?
Predictably, social-media pundits have surfaced to proclaim this development as a natural evolution of social marketing.
La Comay gone from WAPA-TV in Puerto Rico.
According to El Nuevo Dia, the gossip show “La Comay” is gone from WAPA-TV in Puerto Rico.
The “La Comay” Show is the bedrock of the high ratings WAPA-TV in Puerto Rico has enjoyed.
A casualty of social media and its own reporting.
