Content PR. You’ve probably seen this phrase bouncing around the blogosphere recently, and no wonder, it’s an emerging PR trend for this year. But what is content PR? To discover the answer, we need to look to marketing first.
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On Tuesday, May 14, 2013, I will take part in my first Univision Upfront presentation. In the past few months, I have been working with a team that represents one of the biggest and fastest growing brands in media – a brand that, much like I experienced working with the NFL, has created a uniquely emotional relationship with its audience to truly become the Hispanic Heartbeat of America. A brand that is at the crossroads of the two growth opportunities for businesses across the U.S. – Hispanic and digital. By Keith Turner, President of Sales and Marketing, Univision Communications Inc.
For mobile advertising to succeed as a viable opportunity for advertisers, mobile needs to learn to value its own inventory better than it currently does — and convey the perception of that value to marketers.
A joint study by the ANA (Association of National Advertisers) and MediaVest, revealed a staggering 96 percent of marketers currently use or are planning to incorporate mobile marketing into their marketing mix, with 85 percent reporting an intent to raise their mobile budgets in the near future.
Burson-Marsteller launched the Latin America Social Media Check-up 2013, which examines the use of social media platforms by the top 225 companies in Latin America. The study looks at how these companies use Twitter, Facebook, YouTube, blogs and, for the first time, Google Plus.
Fox Hispanic Media (FHM) , the marketing and advertising sales arm of Fox’s portfolio of Spanish-language channels and networks, announced that its 2013 “Upfront” presentation will be held in New York City on Wednesday, May 15 at noon (doors open 11:30 am).
The ad value of marathon viewing, or the amount and value of the viewing behavior seven days and beyond (Beyond 7) live programming broadcast (Live), has been widely debated. However Nielsen’s pilot study featured in the latest Nielsen Cross-Platform Report, and for the first time, measures Beyond 7 programming up to 29 days past Live.
A lot has changed since I first reported on how Hispanic online publishers were using Facebook in June 2010. Back then, only a few Hispanic publishers were taking Facebook seriously, but over the past year and a half, Hispanic publishers have significantly increased their presence on Facebook and now view it as a critical channel for them to remain competitive. By Lee Vann / Captura group
America CV Network, the station group that owns and operates America TeVe in Miami, New York and Puerto Rico, announced that it will launch a new Spanish language station under the name Miami TeVe on January 28, 2013 together with its new branding identity and programming.
Telemundo Media announced that the network will hold its annual Upfront presentation on Tuesday, May 14, 2013 at 6pm EST in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.
Enter to Win the Latin “STEEVEE”, The Social TV Trophy Which Awards Excellence In the Fast Moving Hispanic, Latin and South American Social TV Space.
