Media

In the U.S., Hispanic consumers’ desire to use social media customer service (or “social care”) surpasses that of the general social media population. This creates a significant opportunity for companies seeking meaningful interactions with this large consumer segment that continues to grow in purchasing power year-over-year.

ESPN Deportes will also host its Upfront on Wednesday, May 15, at 5:30 p.m. The event will take place in New York at the Joseph Urban Theater in the Hearst Tower.

MundoFox has named Suzette Millo, Vice President, Content Strategy.

A new study from the Advertising Research Foundation suggests that much of the consumer spend was surely influenced by social media.

Azteca America announced that it will be holding its annual New York upfront event on May 13, from 6-10 pm.

Judy Kenny joins Estrella TV having served in senior-level positions with BBDO, ABC-TV, Fox and Univision. Starting her career at the BBDO advertising agency, Kenny moved to ABC Television Network sales where she served for 8 years in the News, Sports and Primetime divisions. Recruited by Univision, Kenny headed up the network’s sales operations as Executive Vice President of Network Sales for the last four years of her ten year tenure there. At Fox, she served as Executive Vice President of My Network/20th Syndication.

Deportes Telemundo and Alianza de Futbol Hispano announced a partnership that will give top amateur Hispanic soccer players in the U.S. an opportunity to achieve their dreams of becoming a professional soccer player in the prestigious Mexican League (Liga MX).

Joe Bernard has been promoted to Senior Vice President, Advertising Sales for mun2. He was formerly Vice President, Sales for the network, a position he has held for over 10 years.