Wow, is this unexpected or what? Everyone who is following the dramatic decline of landline telephones in Puerto Rico expects that at some point the drop will stop.
Media
Internet Radio & On-Demand Music Services Rise.
According to The NPD Group, 50 percent of Internet users (96 million) listened to music on an Internet radio or on-demand music service in the past three months. More than one-third (37 percent) of U.S. Internet users listened to music on Pandora and other Internet radio services, while an equal percentage (36 percent) used an on-demand music service, like YouTube, VEVO, Spotify, MOG, Rhapsody, and Rdio.
Estrella TV teams with Toyota for Campaign.
US Latino broadcast network Estrella TV has launched a combined advertising-promotion campaign on behalf of Toyota of Southern California that will award a Toyota truck (Tundra) – all decked out by popular singer Gerardo Ortiz, hailed as the phenomenon of the Regional Mexican genre, to a lucky Estrella TV viewer.
National Brands find Local Affiliates lacking in Search & Mobile Marketing.
National brands’ investment in local digital marketing is on the rise. According to local-marketing automation company Balihoo’s September survey of marketers in North America, 35.9% planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Social is still a Small Part of Customer Service.
Most businesses have realized that social media users often expect to get responses to customer service queries and complaints through that channel, and according to research released in October by SAP and Social Media Today, 71.2% of companies worldwide provided customer support on social media.
Multicultural Technology Leadership: Tablets and Blogs. [INSIGHT]
Over the past several years we have measured technology use and adoption at the Center for Hispanic Marketing Communication at Florida State University. We have consistently found that emerging minorities tend to lead in most areas of technology adoption. In 2012 with the cooperation of Research Now and the leadership of Ms. Melanie Courtright, we again collected an online national sample composed of Hispanics and Asians born in the US and those born abroad, in addition to African Americans and Non-Hispanic Whites. We used the country of birth as a proxy for acculturation to see if technology adoption varied accordingly. By Felipe Korzenny, Ph.D.
Social Media and Voting. [REPORT]
On Election Day 2012, the Pew Internet & American Life Project finds social media to be a significant part of the process by which voters are talking about their ballot selections, especially younger voters
Reshaping Social Media in 2013.
Social media has been around for over ten years. My guess is that by now, your organization is probably involved in some way with social media. Maybe you have created a Twitter or Facebook account. Maybe you even have some friends and fans on those accounts, and you share things with them when you have time.
Rolling Stone to launch Latin Music Special Section.
Rolling Stone announced its first-ever Latin music special section, featuring a magazine back cover and a bilingual editorial package celebrating Latin artists and culture. The issue will be available on newsstands November 9, and received advertising support from marketing communications agency Lápiz.
Consumers expect Effectiveness from In-Store Mobile offerings.
Shoppers are checking their phones in ever-greater numbers while they browse brick-and-mortar stores, and marketers are targeting them with offers and information to help encourage purchase at the last mile. But according to research from branding solutions provider G2 USA and Savitz Research, consumers do not appreciate when those mobile in-store technology offerings don’t work, and are likely to fault the brand for the inconvenience—a situation that does not bode well for sales.
Times Square Moment: A Digital Gallery.
Billboards in Times Square will explode with Chicago artist Takeshi Murata’s psychedelic colors this November as part of the Times Square Moment: A Digital Gallery, a monthly program that transforms New York City’s iconic digital signs into cutting edge works of art.
Galavisión presents new brand image.
Univision Communications Inc. unveiled a new brand identity for Galavisión Network. The new logo presents a contemporary look and feel that celebrates the network’s 33rd anniversary on the air with the aim of fostering a stronger bond between Galavisión and its viewers. At the same time, the endorsed signature of “Una Cadena de Univision” (A Univision Network).
Online Hispanics make time for Social Networks.
Although Hispanics overall post lower-than-average social networking penetration, online US Hispanics are social mavens. For them, the sites occupy an outsized place in their digital lives, according to a new eMarketer report, “US Hispanics and Social Networking: A Digital Space They Make Their Own.” In an Anglocentric online universe that pays comparatively little heed to Hispanic interests, social networks provide a congenial space.
Dia de los Muertos. [INFOGRAPHIC]
Recognizing that Latinos celebrate a number of traditional Latin American holidays, in addition to US holidays, GolinHarris’ Multicultural practice fielded a survey to better understand what holidays are celebrated and how they are celebrated.
