Emma Carrasco, currently Executive Vice President of Republica will become NPR’s head marketer, announced Gary E. Knell, President and CEO of NPR.
Media
TV political ad revenue on pace for 68% growth over ’08.
According to SNL Kagan’s most recent projections, this year’s TV station political advertising revenue is expected to increase to $2.6 billion, a 68% increase over the 2008 total of $1.6 billion.
In Mexico, Social Networks stake Digital Marketing Claim.
As greater percentages of the population in Mexico become internet and mobile internet users, advertisers are devoting more resources to digital campaigns. eMarketer estimates that digital investments will grow by over 30% every year through 2014.
Liebman named Sr. VP of Advertising Sales Insights & Strategy at Telemundo.
Telemundo Media announced the appointment of Gregg Liebman to Senior Vice President of Advertising Sales Insights & Strategy, effective immediately. Liebman will report to Doug Darfield, Executive Vice President of Research and Strategic Insights, Telemundo Media, and will be based in New York.
Vast Majority of Ad Sellers to Offer Mobile Display.
The mobile ad market is headed up fast, and marketers and publishers alike are paying attention. Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates.
Serious Gap between Executives’ Knowledge about Social Media and Its Use at Their Companies.
Less than a third of companies today use social media to support their corporate strategy and risk management practices, according to new research conducted by Stanford University’s Rock Center for Corporate Governance, the Center for Leadership Development and Research at the Stanford Graduate School of Business, and The Conference Board.
Consumers spend more time with Mobile as Online growth slows.
The shift to mobile is on. According to eMarketer estimates, time spent using mobile devices for activities such as internet and app use, gaming, music and others has more than doubled in the past two years.
Patience (And A Plan) is the prescription for Mobile Marketing.
The medium is still maturing. There currently is a lack of proven brand case studies, and as a result there are more direct-response advertisers driving CPC or CPA ad models than there are CPM-driven brand advertisers. The ad formats are still in flux, and the growth rate for consumer use is so steep that standard metrics for success are almost obsolete by the time they are published.
