Media

Less than a third of companies today use social media to support their corporate strategy and risk management practices, according to new research conducted by Stanford University’s Rock Center for Corporate Governance, the Center for Leadership Development and Research at the Stanford Graduate School of Business, and The Conference Board.

The shift to mobile is on. According to eMarketer estimates, time spent using mobile devices for activities such as internet and app use, gaming, music and others has more than doubled in the past two years.

The medium is still maturing. There currently is a lack of proven brand case studies, and as a result there are more direct-response advertisers driving CPC or CPA ad models than there are CPM-driven brand advertisers. The ad formats are still in flux, and the growth rate for consumer use is so steep that standard metrics for success are almost obsolete by the time they are published.

Aaron Díaz, David Bisbal, Espinosa Paz, Gerardo Ortiz, Luis Fonsi, Thalía, Mark Tacher, Patricia Navidad and all of our Univision celebrities are among the Hispanic stars that will gather to wish Sábado Gigante a happy 50th.

The use of social media is becoming a feature of political and civic engagement for many Americans. Some 60% of American adults use either social networking sites like Facebook or Twitter, and a new survey by the Pew Research Center’s Internet & American Life Project finds that 66% of those social media users—or 39% of all American adults—have done at least one of eight civic or political activities with social media.

As a marketer, you’re probably under constant pressure to validate your investment in social media. That means you need to be fully aware of the wide range of quantitative and qualitative benefits your social marketing delivers, both short- and long-term.