Media

Rolling Stone announced its first-ever Latin music special section, featuring a magazine back cover and a bilingual editorial package celebrating Latin artists and culture. The issue will be available on newsstands November 9, and received advertising support from marketing communications agency Lápiz.

Shoppers are checking their phones in ever-greater numbers while they browse brick-and-mortar stores, and marketers are targeting them with offers and information to help encourage purchase at the last mile. But according to research from branding solutions provider G2 USA and Savitz Research, consumers do not appreciate when those mobile in-store technology offerings don’t work, and are likely to fault the brand for the inconvenience—a situation that does not bode well for sales.

Billboards in Times Square will explode with Chicago artist Takeshi Murata’s psychedelic colors this November as part of the Times Square Moment: A Digital Gallery, a monthly program that transforms New York City’s iconic digital signs into cutting edge works of art.

Univision Communications Inc. unveiled a new brand identity for Galavisión Network. The new logo presents a contemporary look and feel that celebrates the network’s 33rd anniversary on the air with the aim of fostering a stronger bond between Galavisión and its viewers. At the same time, the endorsed signature of “Una Cadena de Univision” (A Univision Network).

Although Hispanics overall post lower-than-average social networking penetration, online US Hispanics are social mavens. For them, the sites occupy an outsized place in their digital lives, according to a new eMarketer report, “US Hispanics and Social Networking: A Digital Space They Make Their Own.” In an Anglocentric online universe that pays comparatively little heed to Hispanic interests, social networks provide a congenial space.

Recognizing that Latinos celebrate a number of traditional Latin American holidays, in addition to US holidays, GolinHarris’ Multicultural practice fielded a survey to better understand what holidays are celebrated and how they are celebrated.

Emma Carrasco, currently Executive Vice President of Republica will become NPR’s head marketer, announced Gary E. Knell, President and CEO of NPR.

According to SNL Kagan’s most recent projections, this year’s TV station political advertising revenue is expected to increase to $2.6 billion, a 68% increase over the 2008 total of $1.6 billion.

As greater percentages of the population in Mexico become internet and mobile internet users, advertisers are devoting more resources to digital campaigns. eMarketer estimates that digital investments will grow by over 30% every year through 2014.

Telemundo Media announced the appointment of Gregg Liebman to Senior Vice President of Advertising Sales Insights & Strategy, effective immediately. Liebman will report to Doug Darfield, Executive Vice President of Research and Strategic Insights, Telemundo Media, and will be based in New York.

The mobile ad market is headed up fast, and marketers and publishers alike are paying attention. Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates.