A new analysis of information from the Hispanic InsightCenter by BIGinsight identifies an increase in viewing news on a mobile device along with a decrease of regular newspaper readership among Hispanics. Although newspapers are down, they are certainly not out. This traditional print media is still influential on Hispanics’ purchase decisions, but there is a growing opportunity for mobile advertising among this more tech-savvy group.
Media
Advertisers to gain Better Insights into Radio’s ROI.
Arbitron Inc. announced that it is partnering with GfK MRI and Media Monitors to boost radio’s presence in marketing mix models and help advertisers gain better insights in to radio’s return on investment (ROI).
Brand Advocates: Scaling Social Media Word-of-Mouth. [REPORT]
Although a lot of people may “like” or follow brands on social media, a smaller group goes beyond this, recommending products and services on a regular basis—brand advocates. Brand advocacy is becoming a critical part of the social media marketing mix, and marketers should leverage connections with these everyday influencers to amplify word-of-mouth online and increase engagement.
Social Moms lead the Way to Mobile.
According to a new eMarketer report, “The Mobile-Social Mom: Speeding the Trend Toward ‘Mobile First’,” if you want to know who is moving over to mobile social media, look no further than mom. eMarketer estimates that as many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.
87% of Auto Shoppers use or plan to use Mobile Devices to find their Ride. [INSIGHT & REPORT]
In an age when almost everyone has a smart phone, 87 percent of car shoppers are already using or planning to use a mobile device in their search for the right car, according to a new study conducted by Briabe Mobile, the go-to resource for mobile marketing trends.
Moviegoers and Mobile: Better Together.
Smartphones are steadily creeping into moviegoers’ research and decision-making processes, according to the Interactive Advertising Bureau (IAB) report, “Mobile and the Movies,” conducted with InMobi. The study, which surveyed US mobile data users in Q3 2012, found that mobile devices played key roles for many moviegoers, from helping them research films to letting them watch movie trailers.
Hispanic TV Summit: Reaching the ‘American Modern Latino Image
When the most recent Census numbers came out, it backed up what Hispanic programmers have been saying for awhile — that young Latinos are the fastest growing segment of the population. By: Tim Baysinger (Broadcasting & Cable) Multichannel News
