Media

beIN Sport, the new U.S. channels bearing rights to such soccer properties as the top professional leagues in Spain, Italy and France, expects to add a fourth big distributor soon, the channels’ managing director said at an industry conference in New York. By: Kent Gibbons – Multichannel News

Viewers of Spanish language programming in the U.S. want more content and more ways to access it, whether it be on their TV sets or mobile devices, according to a panel discussion at the Multichannel News/B&C Tenth Annual Hispanic Television Summit 2012. By: Mike Farrell – Multichannel News

TV networks and operators want to boost their reach among younger Hispanic audiences, by stepping up social-media marketing and delivering more content across multiple platforms. By: Todd Spangler – Multichannel News

Major markets in Latin America have already shown a penchant for social networking on the world’s largest social site, Facebook, at least among internet users. And the region is expected to grow its social networking user population by double digits through 2014. As it does, newcomers and mavens are turning not only to Facebook but to smaller social sites as well.

“Language causes a lot of confusion in our space and restriction,” said Antonio Ruiz, partner/communications planning, The Vidal Partnership. “The expertise necessary goes way beyond just delivering something in a language.”
That was the main takeaway from the programming roundtable during B&C/Multichannel News’ 10th Annual Hispanic Television Summit here Wednesday. By: Tim Baysinger (Broadcasting & Cable)

Dish Network’s top Hispanic-segment marketer said the satellite-TV provider sees the value of its relatively large marketing expenditures in a very direct, measurable way: net subscriber growth. By: Kent Gibbons Multichannel News

The marketing specialists on the advertising roundtable had some ideas about rebranding the very event they were speaking at, as Victor Parada, vice president of ad sales at Discovery U.S. Hispanic, suggested “Video” replace “TV” in the Hispanic TV title, and “for Hispanics” slide in place of “Hispanic.” By: Mike Malone (Broadcasting & Cable) Multichannel News

Latinos are the fastest growing fan segment of the football market. That’s right football, not fútbol. Although there are plenty of soccer-centric U.S. Latino sports fans, American football is growing in popularity among Hispanic Millennials. BY Tr3s Insights

Univision Communications Inc. announced a restructuring of its sales team that will enable the Company to more effectively pursue new business across all platforms while continuing to serve its existing client base. The announcement was made by Keith Turner, president of Sales & Marketing.

Advertising revenues, which already make up the bulk of US mobile music revenues, will gain an even greater share in the coming years, eMarketer forecasts, and by 2016 will account for more than 86% of all such revenues.

So far this year, digital album sales in the U.S. are up 15 percent from the same period last year. And Americans have already purchased one billion digital tracks, a pace that is set to break 2011’s record of 1.3 billion sold, according to Nielsen. A look back at music sales over the past few years found that the explosion of devices on the market– such as smartphones and tablets– and their increasing role in consumers’ everyday lives has played a major factor in the growth of digital music.

Half of all U.S. adults now have a mobile connection to the web through either a smartphone or tablet, significantly more than a year ago, and this has major implications for how news will be consumed and paid for, according to a detailed new survey of news use on mobile devices by the Pew Research Center’s Project for Excellence in Journalism (PEJ) in collaboration with The Economist Group.