Media

Telemundo Media announced Telemundo+, an advertising collaboration between Telemundo and Comcast Spotlight—the advertising sales division of its parent company Comcast—to build an advertising platform that enables leading marketers to geo-target relevant Hispanic households across multiple screens with English, Spanish or bilingual customized messages on general market cable networks.

I was quite impressed when Max Kilger, Chief Behavioral Scientist for Experian Simmons, talked to my graduate Hispanic Marketing Communication class about new data findings regarding mobile technology use by Latinos. I was particularly impressed because the sample that Experian Simmons uses yielded similar results to the ones I have been obtaining with the sample provided to Florida State University by Research Now. Cross-validation of results is reassuring. Basically, Hispanics are eager users of mobile technology. By Felipe Korzenny, Ph.D.

Telemundo Media unveiled a new brand campaign, “The Power of T,” to the advertising community at Advertising Week in New York City, the world’s premier annual gathering of marketing and communications leaders. Having introduced its new logo at its Upfront presentation earlier this year, the network kicked off an extensive B2B brand campaign at the industry event as a prelude to its consumer roll-out slated for later this year. In its first rebranding effort in over a decade, “The Power of T” campaign celebrates not only the impact and influence of the brand, but also a unique and reflexive relationship with viewers that is signature to Telemundo.

Univision Communications Inc. announced that television industry veteran Alberto Ciurana will be joining Univision Networks as president of Programming and Content. Ciurana will be based in Miami and report to Cesar Conde, president of Univision Networks. He will oversee programming for Univision’s broadcast and cable networks.

From large urban areas to rural communities, Americans often report similarly high levels of interest in news. Still, a national survey shows that community differences emerge in the number and variety of local news sources people use in different types of communities, as well as their degree of “local news participation” through social media and their mobile news consumption.

Thirty-nine percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come from social channels according to a new Forrester report.

KMEX Univision 34 will be celebrating 50 years of serving the Hispanic community of Los Angeles.

The Mobile Marketing Association (MMA) released the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

Women in the US trail men in terms of actual mobile purchases, according to September 2012 research. But while men are more likely to pull the trigger when it comes to mobile commerce, women are avid mobile couponers, and more likely to use their devices for product research and deal savings.

AM/FM radio delivers the largest reach during the time periods immediately prior to peak shopping hours, it continues to dominate the audio entertainment landscape, and out delivers web, social networking or mobile usage during the average day among Adults age 25 to 54.