Media

Learn why attracting followers is out and engagement is in, why social media strategy calls for better lemonade stands and fewer ice cream trucks, six tips for thinking outside the social media box and three essential reasons to think twice about audience engagement. Available on HispanicPRpro.com

Fox Hispanic Media (FHM) veteran Tom Maney has been promoted to Executive Vice President of Sales. Maney previously served as Senior Vice President of Advertising Sales-a position he held since 1999.

According to a recent multi-country study commissioned by Intel Corporation and conducted by Ipsos Observer on “Mobile Etiquette,” the majority of adults and teens around the world are sharing information about themselves online and feel better connected to family and friends because of it. However, the survey also revealed a perception of “oversharing,” with at least six out of 10 adults and teens saying they believe other people divulge too much information about themselves online, with Japan being the only exception.

RedMas surveyed a sampling of the 33 million Hispanic mobile subscribers in the United States about their preferences when purchasing a new vehicle.

Branded shopping apps are the strongest driver behind unplanned purchases, branded content on social networks drives people to try new products, and texts and social media are most likely to influence where people shop, according to a new study released by Ryan Partnership, an integrated marketing agency that is part of the Hyper Marketing, Inc. network.

Beverage alcohol is woven into the fabric of human socialization. And drinkers have taken that propensity online, where they are active on social media, according to a new eMarketer report, “Beer, Wine & Spirits: Engaging Millennials (and Drinkers of All Ages) via Social Channels.”

Even if, for many, current measures of social media marketing effectiveness are still basic, the goal of such programs has gone far beyond simply gaining followers and “likes,” research shows.

Telemundo presented its first-ever social media novela “Secreteando,” a online drama series where “viewsers” (viewers/users) become active participants on the storyline through multiple social media platforms including YouTube, Facebook, Twitter, Pinterest, Google+ and Instagram.