Media

RedMas surveyed a sampling of the 33 million Hispanic mobile subscribers in the United States about their preferences when purchasing a new vehicle.

Branded shopping apps are the strongest driver behind unplanned purchases, branded content on social networks drives people to try new products, and texts and social media are most likely to influence where people shop, according to a new study released by Ryan Partnership, an integrated marketing agency that is part of the Hyper Marketing, Inc. network.

Beverage alcohol is woven into the fabric of human socialization. And drinkers have taken that propensity online, where they are active on social media, according to a new eMarketer report, “Beer, Wine & Spirits: Engaging Millennials (and Drinkers of All Ages) via Social Channels.”

Even if, for many, current measures of social media marketing effectiveness are still basic, the goal of such programs has gone far beyond simply gaining followers and “likes,” research shows.

Telemundo presented its first-ever social media novela “Secreteando,” a online drama series where “viewsers” (viewers/users) become active participants on the storyline through multiple social media platforms including YouTube, Facebook, Twitter, Pinterest, Google+ and Instagram.

Telemundo Media announced it named Tom Arnost to the newly created position of Executive Vice President & Chief Revenue Officer, Telemundo Station Group, effective immediately. Arnost will report to Manuel Abud, President, Telemundo Station Group and will be based in Los Angeles.

Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get deals while in the store.

In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013, while an additional 46% of B2C and 56% of B2B marketers will keep them the same.

46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites. Women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women.