Thirty-nine percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come from social channels according to a new Forrester report.
Media
KMEX Univision 34 celebrates 50th Anniversary
KMEX Univision 34 will be celebrating 50 years of serving the Hispanic community of Los Angeles.
Mobile Rich Media reporting Metrics Definitions. [REPORT]
The Mobile Marketing Association (MMA) released the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.
Men top Women in Mobile Buying.
Women in the US trail men in terms of actual mobile purchases, according to September 2012 research. But while men are more likely to pull the trigger when it comes to mobile commerce, women are avid mobile couponers, and more likely to use their devices for product research and deal savings.
AM/FM Radio is the Strongest Pre-Shopping Medium.
AM/FM radio delivers the largest reach during the time periods immediately prior to peak shopping hours, it continues to dominate the audio entertainment landscape, and out delivers web, social networking or mobile usage during the average day among Adults age 25 to 54.
Secrets of Social Media Engagement. [WHITEPAPER]
Learn why attracting followers is out and engagement is in, why social media strategy calls for better lemonade stands and fewer ice cream trucks, six tips for thinking outside the social media box and three essential reasons to think twice about audience engagement. Available on HispanicPRpro.com
Maney promoted to Executive VP of Sales at Fox Hispanic Media.
Fox Hispanic Media (FHM) veteran Tom Maney has been promoted to Executive Vice President of Sales. Maney previously served as Senior Vice President of Advertising Sales-a position he held since 1999.
Mobile Etiquette. [INSIGHT & REPORTS]
According to a recent multi-country study commissioned by Intel Corporation and conducted by Ipsos Observer on “Mobile Etiquette,” the majority of adults and teens around the world are sharing information about themselves online and feel better connected to family and friends because of it. However, the survey also revealed a perception of “oversharing,” with at least six out of 10 adults and teens saying they believe other people divulge too much information about themselves online, with Japan being the only exception.
