Media

Univision Communications Inc. announced a restructuring of its sales team that will enable the Company to more effectively pursue new business across all platforms while continuing to serve its existing client base. The announcement was made by Keith Turner, president of Sales & Marketing.

Advertising revenues, which already make up the bulk of US mobile music revenues, will gain an even greater share in the coming years, eMarketer forecasts, and by 2016 will account for more than 86% of all such revenues.

So far this year, digital album sales in the U.S. are up 15 percent from the same period last year. And Americans have already purchased one billion digital tracks, a pace that is set to break 2011’s record of 1.3 billion sold, according to Nielsen. A look back at music sales over the past few years found that the explosion of devices on the market– such as smartphones and tablets– and their increasing role in consumers’ everyday lives has played a major factor in the growth of digital music.

Half of all U.S. adults now have a mobile connection to the web through either a smartphone or tablet, significantly more than a year ago, and this has major implications for how news will be consumed and paid for, according to a detailed new survey of news use on mobile devices by the Pew Research Center’s Project for Excellence in Journalism (PEJ) in collaboration with The Economist Group.

Telemundo Media announced Telemundo+, an advertising collaboration between Telemundo and Comcast Spotlight—the advertising sales division of its parent company Comcast—to build an advertising platform that enables leading marketers to geo-target relevant Hispanic households across multiple screens with English, Spanish or bilingual customized messages on general market cable networks.

I was quite impressed when Max Kilger, Chief Behavioral Scientist for Experian Simmons, talked to my graduate Hispanic Marketing Communication class about new data findings regarding mobile technology use by Latinos. I was particularly impressed because the sample that Experian Simmons uses yielded similar results to the ones I have been obtaining with the sample provided to Florida State University by Research Now. Cross-validation of results is reassuring. Basically, Hispanics are eager users of mobile technology. By Felipe Korzenny, Ph.D.

Telemundo Media unveiled a new brand campaign, “The Power of T,” to the advertising community at Advertising Week in New York City, the world’s premier annual gathering of marketing and communications leaders. Having introduced its new logo at its Upfront presentation earlier this year, the network kicked off an extensive B2B brand campaign at the industry event as a prelude to its consumer roll-out slated for later this year. In its first rebranding effort in over a decade, “The Power of T” campaign celebrates not only the impact and influence of the brand, but also a unique and reflexive relationship with viewers that is signature to Telemundo.

Univision Communications Inc. announced that television industry veteran Alberto Ciurana will be joining Univision Networks as president of Programming and Content. Ciurana will be based in Miami and report to Cesar Conde, president of Univision Networks. He will oversee programming for Univision’s broadcast and cable networks.

From large urban areas to rural communities, Americans often report similarly high levels of interest in news. Still, a national survey shows that community differences emerge in the number and variety of local news sources people use in different types of communities, as well as their degree of “local news participation” through social media and their mobile news consumption.