Media

Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get deals while in the store.

In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013, while an additional 46% of B2C and 56% of B2B marketers will keep them the same.

46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites. Women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women.

Nearly a quarter (23%) of Americans are planning vacation travel in the next six months, making the category the top “big ticket” item they plan to purchase in the period, according to Interactive Advertising Bureau (IAB) analysis entitled “Consumer Travel & The Media.” Falling directly behind travel in spending intentions are computers (16%), furniture (14%) and a new car (11%). The findings also reveal that these soon-to-be travelers are heavier media users than the general population, pointing to advertising opportunities – particularly within digital – for airline, hotel, and cruise marketers.

Twitter is continuing to grow worldwide ad revenues at a rapid pace, eMarketer estimates, with 106.7% growth predicted for this year.

ESPN Deportes premiers the network’s new show, El Bar, Friday, September 14 at 9 p.m. ET. Presented exclusively by Coors Light, El Bar redefines how, where and what a ‘talk-show’ is supposed to be: intimate, authentic and spontaneous.

Nearly nine in 10 companies in the US will market on social media this year, according to eMarketer, indicating that the channel has become almost a requirement for most brands. But measuring success beyond soft metrics like “engagement” is still far away for many, according to research.

Media and telecommunications executives expect the burgeoning transition to digital and the rapidly growing mobile-related markets to supply the biggest revenue growth drivers during the next one to three years, according to the results of the annual Media and Telecommunications Industry Business Outlook Survey by KPMG LLP.

Jennifer Lopez and nuvoTV announced an exclusive creative, production and marketing partnership to bolster nuvoTV’s mission to deliver entertainment for today’s powerful Latino audience. As a partner with the network, Lopez and her production company, Nuyorican Productions, will collaborate closely on all creative elements, including programming strategy, production and marketing. Lopez will also promote the network and work with nuvoTV to develop exciting new content targeting the Latino audience.

On the eve of Apple’s unveiling of the iPhone 5, 45% of American adults own smartphones. They are particularly popular with young adults and those living in relatively higher income households; 66% of those ages 18-29 own smartphones, and 68% of those living in households earning $75,000 also own them.