Many larger companies and brands are active on social media, but small and medium-sized businesses still lag behind when it comes to using social media and integrating it throughout the business.
Media
Grocery Stores plan shift to Social.
The ongoing shift in consumer media usage habits from traditional to digital media will be pushing the grocery industry in a distinctly social direction, according to research from media and marketing services firm Valassis.
Radio makes these Dentists Smile. [REPORT]
Learn how one agency targets upper-income radio listeners for dazzling results.
Allstate’s Marketing: In Good Hands With Radio. [REPORT]
Learn how Allstate uses radio to target consumers locally in times of crisis and year-round.
Capturing Consumers’ attention in a more Social World. [REPORT]
Content is king! Content marketing now plays a significant role across the customer lifecycle, helping marketers attract and retain customers with relevant, useful or entertaining information.
Networks Struggle to Appeal to Hispanics.
Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.
ESPN Deportes Radio Nueva York 1050 AM launches.
ESPN Deportes Radio Nueva York 1050 AM will debut today, Friday, September 7 at 2p.m. ET. The new station goes live with a special introduction by Mike Greenberg from ESPN Radio’s Mike and Mike, followed by a welcome show hosted by ESPN Deportes Radio’s personalities. Starting at 4:00 p.m., live soccer kicks off with exclusive coverage of three consecutive World Cup Qualifiers – Colombia vs. Uruguay, followed by Argentina vs. Paraguay and Salvador vs. Guyana.
The $4.5 Billion Question: Finding the Right Mix for Promoting Fall Shows.
As TV networks get ready for the fall season, the promotion of new and returning shows has kicked into high gear, representing a significant investment for the networks. In fact, national ads aired this summer and fall to attract viewers are estimated to be worth roughly $4.5 billion, according to Nielsen. While the power of promotion is clear, new research from Nielsen comparing networks’ promotion strategies leading into the 2011/2012 TV season found that the key to an efficient and equally effective promotion strategy is finding a balanced mix of promos both on and off-network.
ESPN launches ESPN Deportes+.
ESPN launches ESN Deportes+, an ESPN Deportes digital destination dedicated to live sports events in Spanish-language. At launch, the channel is slated to carry over 200 exclusive, live sports events via an ESPN3 player on ESPNdeportes.com.
Co-Op Advertising untapped opportunity for the Interactive Marketing Ecosystem. [REPORT]
Spotlighting a sector of the digital advertising economy that offers great financial opportunity, but has yet to be fully embraced, the Interactive Advertising Bureau (IAB) and the Local Search Association (LSA) released an in-depth whitepaper entitled “Co-Op Advertising: Digital’s Lost Opportunity?” The report looks at digital entryways for the traditional advertising practice of splitting costs between manufacturers and retailers when an advertisement benefits both parties.
