Guitar Center announced the upcoming induction of multi-platinum and Grammy winning Latin rockers Mana, into the retailers’ historic RockWalk. The induction ceremony, which is by invitation only, will take place on Monday, Sept. 17 at 2 p.m. at Guitar Center’s Hollywood location on Sunset Boulevard.
Media
Following Consumers – Marketers take TV Social.
The 2012 London Olympics showcased both the potential and the pitfalls of social TV. On the day sprinter Usain Bolt won the 100-meter dash, Bluefin Labs tracked 2.1 million social media comments related to NBC’s broadcast of the race. But the so-called “social media Olympics” also revealed significant challenges remain when it comes to integrating TV networks and social media. NBC was criticized for how it handled several aspects of the social-TV mix, while Twitter came under fire for its role in the brief shutdown of a reporter’s account.
Which are the Riskiest Social Media Sites for Brands?
Social media provides opportunities for brands to connect with customers and prospects, but that openness and transparency often leaves companies vulnerable to critics.
Mobile Phone Users lack LOYALTY. [INSIGHT & REPORT]
The world’s 6.5 billion mobile phone subscribers are likely to become vocal and active detractors if they have a negative customer experience, reveals a new global study by the Chief Marketing Officer (CMO) Council.
Mobile Advertising Trends in the Entertainment Industry. [INSIGHT & REPORT]
The Mobile Intel Series: Entertainment report showcases how entertainment marketers utilize mobile advertising through every stage of the purchase funnel, and contains insights from the entertainment industry that marketers across every vertical can leverage to maximize mobile advertising to drive campaign objectives.
MMA launches Mobile Study ‘MXS’. [INSIGHT & WHITEPAPER]
“MXS” which challenges marketers and agencies to look deeper at how they are allocating billions of ad dollars in their marketing mix in light of the radically changing mobile centric consumer media landscape.
Mobile Marketing should be less Distraction, more Interaction.
Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user’s engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ensure mobile is less distraction and more interaction.
Apps dominate Mobile Time Spent accessing travel in U.S.
As the summer travel season comes to a close, Nielsen looked at the usage of travel-related mobile apps and websites during June 2012.
Mothers with Preschool Kids are Biggest Mobile Phone Users.
With mothers across the country helping their children readjust to life in the classroom, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, and Meredith’s Parents Network announced exclusive new findings from their “Moms Go Back-To-School with Mobile” survey of moms with school-age children. The results point to the opportunity for marketers to leverage mobile wisely and reach this coveted audience by helping moms navigate this chaotic time of year.
Univision is insensitive, Telemundo is trying hard and MundoFox will blow everyone away.
I just struggled reading an article by Stephanie Da Costa – Media Director a Wing in Miami titled “Spanish-language Television Upfront And Fall Season Discourse” in MediaPost.
My first impression from reading the article is that Univision is insensitive for not changing their programming annually, Telemundo is trying hard and MundoFox will blow everyone away.
By Gene Bryan / CEO – HispanicAd.com
Available on HispanicAd.com’s El Blog
