Media

Content is king! Content marketing now plays a significant role across the customer lifecycle, helping marketers attract and retain customers with relevant, useful or entertaining information.

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

ESPN Deportes Radio Nueva York 1050 AM will debut today, Friday, September 7 at 2p.m. ET. The new station goes live with a special introduction by Mike Greenberg from ESPN Radio’s Mike and Mike, followed by a welcome show hosted by ESPN Deportes Radio’s personalities. Starting at 4:00 p.m., live soccer kicks off with exclusive coverage of three consecutive World Cup Qualifiers – Colombia vs. Uruguay, followed by Argentina vs. Paraguay and Salvador vs. Guyana.

As TV networks get ready for the fall season, the promotion of new and returning shows has kicked into high gear, representing a significant investment for the networks. In fact, national ads aired this summer and fall to attract viewers are estimated to be worth roughly $4.5 billion, according to Nielsen. While the power of promotion is clear, new research from Nielsen comparing networks’ promotion strategies leading into the 2011/2012 TV season found that the key to an efficient and equally effective promotion strategy is finding a balanced mix of promos both on and off-network.

ESPN launches ESN Deportes+, an ESPN Deportes digital destination dedicated to live sports events in Spanish-language. At launch, the channel is slated to carry over 200 exclusive, live sports events via an ESPN3 player on ESPNdeportes.com.

Spotlighting a sector of the digital advertising economy that offers great financial opportunity, but has yet to be fully embraced, the Interactive Advertising Bureau (IAB) and the Local Search Association (LSA) released an in-depth whitepaper entitled “Co-Op Advertising: Digital’s Lost Opportunity?” The report looks at digital entryways for the traditional advertising practice of splitting costs between manufacturers and retailers when an advertisement benefits both parties.

The Federal Communications Commission announced the launch of Measuring Mobile America, the first nationwide mobile broadband performance measurement program. As mobile broadband has become part of our everyday communications infrastructure, it remains difficult for consumers to get detailed information about their mobile broadband performance. The program will expand the FCC’s broadband measurement program to test mobile performance data.

More than half of mobile application users have uninstalled or avoided certain apps due to concerns about the way personal information is shared or collected by the app, according to a nationally representative telephone survey conducted by the Pew Research Center’s Internet & American Life Project.

Social network users overall skew young, but when looking at specific sites, differences emerge between age groups.

A portion of social networking site users say the sites are important for some of their political activities and the way they decide how to engage with campaigns and issues. At the same time, most users of the sites say they do not use the sites for political purposes or debates.

Telemundo Media announced it named Patty Marrero Senior Vice President of Client Partnership Development. Marrero will report to Dan Lovinger, Executive Vice President of Advertising Sales & Integrated Marketing for Telemundo Media, and Enrique Perez, Senior Vice President of Sales for the Telemundo Station Group.