Media

Keynote Competitive Research shared results of its nationwide mobile user survey, revealing important insights on how and why consumers leverage their smartphones and tablet devices.

Univision Radio announced its roster of sponsors for the H2O Music Festival in Los Angeles, a celebration of the Hispanic 2.0 movement with a showcase of music and unique experiences. Chevron, MiO, MetroPCS, Huawei and The Clorox Company will each feature engaging opportunities throughout the festival taking place at the Los Angeles State Historic Park on Saturday, August 25.

It’s practically common knowledge at this point that social media users follow or friend brands so they can get exclusive offers —especially money off. In Q4 2011, for example, Chadwick Martin Bailey found that for Facebook users, the desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users. But social media users also want to be entertained, and many look to follow brands and share posts that have engaging content.

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

CBS hoped to have a cross-cultural hit with “Rob,” starring Rob Schneider, right, but the show’s reliance on stereotypes was criticized by its intended audience.

Courtesy of New York Times

El Rey Network, the new general entertainment cable network geared towards young Americans that will launch at the end of next year, announced that its CEO is Antoinette Alfonso Zel.

Oscar Castro is responsible for developing Sears’ online business globally. In an interview with eMarketer’s Tobi Elkin, he spoke about differences between Sears’ US Hispanic consumer base and consumers in Mexico, and talked about SearsLatino, the retail giant’s Hispanic-focused social media community.

With billions of users—and billions in ad revenues—Facebook’s eye is turning toward mobile, where ads have begun to roll out to the newsfeed. Whether users’ eyes, and, in turn, marketer dollars, will follow remains an open question.

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers.  We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.

Even though mobile technology often simplifies the completion of everyday tasks, cell phone owners can also encounter technical glitches and unwanted intrusions on their phones. In an April 2012 survey, the Pew Research Center’s Internet & American Life Project assessed the prevalence of four problems that cell owners might face

Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide above $6.43 billion in 2012, according to eMarketer’s first-ever forecast for worldwide mobile advertising spending.

The percentage of Americans using mobile phones to find local information is increasing dramatically, and the number of people in the US broadcasting their location through geosocial sites is ticking steadily upwards, according to a new eMarketer report, “Location-Based Marketing: Driving Sales in a ‘What’s Around Me?’ World.”

I’m just as guilty as anyone of blindly restating these supposed truisms about Hispanic digital behavior. The countless reports published over the last few years by highly reputable research firms like BIGInsight, Pew, and Nielsen, provide plenty of data points to support these claims.

But we all know that market research and market realities are two very different things.

By Jose Villa / ThinkMulticultural

As new ways to consume media give viewers greater choice of how, when, and where to watch, an old standby—the television—is making headway in the race for market cachet. Available on HispanicCMO.com