I’m just as guilty as anyone of blindly restating these supposed truisms about Hispanic digital behavior. The countless reports published over the last few years by highly reputable research firms like BIGInsight, Pew, and Nielsen, provide plenty of data points to support these claims.
But we all know that market research and market realities are two very different things.
By Jose Villa / ThinkMulticultural
As new ways to consume media give viewers greater choice of how, when, and where to watch, an old standby—the television—is making headway in the race for market cachet. Available on HispanicCMO.com
Alcohol brands are naturally social companies, with marketing aimed at encouraging friends to spend time together. In keeping with this sociability, many companies are turning to Facebook to raise brand awareness and build community with fans.
Universal Television has signed a talent holding deal with multi-platinum recording artist Ricky Martin to develop and star in his first network television series and specials, it was announced by Bela Bajaria, Executive Vice President, Universal Television.
Lupe Ontiveros (September 17, 1942 – July 26, 2012) was an American film and television actress. Ontiveros acted in numerous films and television shows, most often playing a maid or, more recently, an all-knowing grandmother; she once estimated that she had played a maid at least 150 times on stage and screen. She was nominated for an Emmy Award for her work on Desperate Housewives and received critical acclaim for her role in Chuck and Buck, for which she won the National Board of Review award for Best Supporting Actress, and was also nominated for an Independent Spirit Award.
In the mobile age, gaining consumer trust is an important issue for marketers seeking to ensure that they’re not scaring prospective customers away.
One way to view smartphones is as a direct-response tool that consumers carry around in their pockets. Viewing an outdoor ad, for example, smartphone owners can act immediately via mobile to show interest or make a purchase. Yet while this behavior does occur, research shows that smartphone and tablet users who see ads on their mobile devices are more likely to act on those ads via the desktop.
As the world waits anxiously for the start of the 2012 Summer Olympic Games in London, England, a new survey indicates that almost three quarters (72%) of residents of 24 countries plan to watch at least some part of the events this year.
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
Telemundo Media, “The U.S. Home of the Olympic Games in Spanish,” announced its programming plans for the kick-off of its London 2012 Olympic Games coverage starting on Thursday, July 26 at 6:30 A.M. ET.
With the 2012 Summer Olympics set to kick off this Friday with the opening ceremony in London, Nielsen took a look back at past years’ festivities to see how they measured up.
