Media

While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.

When General Motors pulled its advertising from Facebook, many took it as an indication that the social network’s ad products didn’t work. But in reality, the pullout tells a different story.

If your brand is looking to connect with young consumers, social media is the platform for engagement. What are some defining demographic characteristics of Hispanics 18 to 29 who use social media? By Insight Tr3s

17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.

Worldwide, growth in the adoption of mobile devices is set to continue apace for the foreseeable future. So it makes sense, then, that marketers would be moving quickly to adapt to this new channel.

Home advantage could once again play a part in how the Olympic medals are shared in August; but the superpowers of the US, China and Russia are again set to battle it out at the top of the Olympic Games medals table in London in August, according to a new analysis by economists at PwC.

4G wireless service is quickly becoming the new standard in the mobile marketplace, enabling faster consumption of content on the go. New research from Nielsen found that adoption of 4G mobile phones has nearly quadrupled since last year, going from 1.4 percent in Q1 2011 to 7.6 percent in Q1 2012. Consumers under 34 are most likely to have already adopted 4G and 63 percent of teens are likely to consider switching to 4G within the next year.