Media

Grupo Latino de Radio (GLR) announced the renewal of their agreement with Mexican soccer team Chivas de Guadalajara for the exclusive radio broadcast rights of the team’s home games in the national league for the United States and Canada, until the end of Torneo de Clausura 2016.

As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption remains steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.

Consumers are turning to social media and other online sources to socialize their TV-viewing experience, chatting with others about shows, playing games, using check-in services, finding supplemental information and more.

The US is still several years away from seeing a smartphone in every pocket, but the rise of mobile and the fast adoption of smartphones have led to many consumers going everywhere with their very own direct-response tool. With the device, they use calls to action from other media to get more information—and sometimes even make a purchase—immediately, wherever they are.

Univision Radio announced the launch of its new AM radio network, Univision America. The network, which will include radio stations in nine markets across the country, will feature local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events, health and family, finances, education, sports, and entertainment.

Brand advocates are consumers who support specific brands and use in-person and online conversations to share their opinions, recommendations and thoughts about a company’s products and services. And brand advocacy is becoming a critical part of the social media marketing mix.

IPO—which set the market value of the social-networking giant at $105 billion—sparked significant discussion on Twitter, blogs and Facebook itself, with more expressions of skepticism than confidence about the stock’s value, according to a report by the Pew Research Center’s Project for Excellence in Journalism.

According to deadline.com, Fox unveiled the first on-air promo for MundoFox, the upcoming Spanish-language broadcast network backed by Fox International Channels and Colombia’s RCN Television Group. By NELLIE ANDREEVA Check out the commercial, CLICK HERE   What do you think?

The Houston Chronicle announced new leadership in the areas of Spanish-language publishing, marketing and communications, naming Alejandro “Alex” Sanchez, as the general manager and publisher of La Voz.

Univision Radio announced the appointment of Cesar Canales as vice president and general manager of the Dallas cluster of Univision Radio stations. Canales will be based in Dallas and will report to Jose Valle, president of Univision Radio.

Mojiva released its quarterly Mojiva Mobile Audience Guide (MAG). The latest version of the guide provides data that reveals the role mobile devices play when consumers are in the market to purchase or lease a new automobile.

eMarketer estimates social network ad spending is on a strong growth track, set to climb 43% this year in the US to $3.63 billion. Spending on paid social network ads will reach $5.59 billion by 2014.

I was invited to attend the Fox Hispanic Media and MTV3 Upfronts in NYC. The first thing that went through my mind, a parte de estar super emocionada, was that I had no visual idea of what this experience would be as I had never attended one previously and had no clue.