Cinelatino will broadcast the presentation of the 2012 Ariel Awards, the highest recognition for film awarded by The Mexican Academy of Film Arts and Sciences (AMCAC, for its Spanish acronym), on Sunday, June 10, at 9pm ET.
Media
Univision expands Social Media efforts.
Univision Communications Inc. announced at E3 the formation of a new social media communications team expanding Univision’s efforts in driving engagement and discovery in social media.
Significant Growth in Ad Impressions among Tablets & Non-Phone Connected Devices. [REPORT]
Millennial Media, Inc. released its Q1 Mobile Mix report, the latest edition of its reliable and widely-sourced report on trends in impressions for mobile devices and mobile operating systems.
ANA strongly opposes Microsoft’s decision regarding Internet Explorer 10 ‘Do Not Track’ function.
The Association of National Advertisers (ANA) strongly opposes Microsoft’s unilateral decision to embed ‘Do Not Track’ functionality in version 10 of its Internet Explorer browser with a default setting in the ‘on’ vs. ‘off’ position.
Automotive Shoppers look to Mobile to Research Purchases.
Auto shoppers have demonstrated a predilection for online research for years, and that behavior is now carrying over into the mobile sphere. A report from Mojiva, a mobile ad network that relied on analysis of its own data, along with a Q1 2012 survey, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone.
Hispanic Consumers satisfied with their Cell Phone Service.
A national survey of Hispanic wireless users in the U.S. shows respondents are extremely satisfied with their wireless service, support legislation that would help protect them from paying new multiple or discriminatory taxes on their cell phone bill, are skeptical of government regulation, and widely believe that they get a high level of value out of their cell phone service.
‘Social Media Butterflies’ will Dot the Digital Landscape during the London 2012 Olympic Games.
This summer, as the London 2012 Olympic Games unfold, we’ll witness the flight of the “Social Media Butterflies,” digitally savvy moms who crave connection and conversation around major events. Expect these women to be one of the most active and engaging consumer segments as their use of social media often outpaces other demographic and user groups – including the hyper connected members of Gen Y and Gen Z. This is among the key findings from the 2012 Taylor Consumer Engagement Survey: Social Media and the Olympic Games. Available on HispanicCMO.com and HispanicPRpro.com
US Hispanic Advertising Week Conference 2013 – – A Challenge to all in our Industry.
The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They also do not want to call the organization the Association of Hispanic Advertising Agencies, they want to be called AHAA – The Voice of Hispanic Marketing. A new COMPASS! I have high HOPES. This new change will impact the scope and breath of AHAA as we lead into 2013.
