Media
Entravision Mobile Growth Solutions renames as Adwake
Entravision announced the unveiling of Adwake, the new brand name for its expanded mobile app promotion business division. Adwake, formerly known as Entravision Mobile Growth Solutions (MGS), seamlessly integrates MGS with the acquisition of BCNMonetize that took place in May 2023, featuring an even more robust supply and operations structure, and an innovative product-oriented approach.
Latinos in Hollywood: Amplifying voices, expanding horizons
There are about 62 million Latinos in the United States; globally, the heritage of more than 650 million people falls into the broad “Latino” category. US Latinos account for more than $3 trillion of GDP, which would make them the fifth largest economy in the world if they were a country. Beyond this economic power, they are also avid consumers of Hollywood’s narratives and punch well above their weight in supporting the film and TV industry. Compared with a population share of 19 percent, US Latinos account for 24 percent of box office ticket sales and 24 percent of streaming subscribers. To put this into even sharper contrast, US Latinos see films 3.3 times a year, per capita, compared with 2.9 for Asian-Americans and 2.3 for White Americans.
TelevisaUnivision launches New Live Local News Programs in Atlanta, Los Angeles, Phoenix and Tucson on UniMás
TelevisaUnivision announced the launch of new live local news programs catered to the local communities in Atlanta (GA), Los Angeles (CA), and Phoenix and Tucson (AZ), starting on March 5, 2024.
Warner Bros. Discovery’s U.S. Hispanic launches “JUNTOS EN ACCIÓN”
Warner Bros. Discovery’s U.S. Hispanic and Omnicom Media Group (OMG) announced a partnership to launch JUNTOS EN ACCIÓN, a renovation reality series hosted by celebrity couple Carlos Ponce and Karina Banda alongside design guru Daniela Nares.
How Does Diversity in Social Networks Impact Survey Response?
There have been various explanations for the decline in survey response rates that can jeopardize the quality of the data. Among them is the social capital hypothesis, which attributes the drop to declining social capital — the strength of people’s friendship networks and community ties.
Telemundo Reigns #1 Spanish-Language Broadcast Network in Weekday Primetime
Telemundo ranked as the #1 Spanish-language broadcast network in weekday primetime last week, fueled by the latest seasons of La Casa de los Famosos and El Señor de los Cielos. According to Nielsen, the network delivered an average of 444,000 adults 18-49, 166,000 adults 18-34 and over 1.3 million total viewers in 7pm-11pm primetime.
SBS Entertainment, LA Musica and Mega 97.9 announce live Regional Mexican Music concert: MEGABASH MX
SBS Entertainment (SBSE), La Musica and Mega 97.9 FM La Mega unveiled today its Mexican live music concert brand, Mega Bash MX, featuring the biggest names in Regional Mexican music. The event is scheduled to take place on Friday, June 21st at the UBS Arena in Belmont Park, New York featuring Banda MS, Luis R. Conriquez, Grupo Marca Registrada, Majo Aguilar and Tony Aguirre.
TELEMUNDO LAUNCHES DECISIÓN 2024,
NBCUniversal Telemundo Enterprises announced the launch of Decisión 2024, its election year multiplatform news and civic engagement initiative across Telemundo’s network, local stations, digital platforms and national and local partners.
Revolutionizing Hispanic Digital Audio Content: reVolver Podcasts and TV Azteca Unite in Partnership
reVolver Podcasts and TV Azteca have announced a transformative partnership aimed at revolutionizing digital audio content for the US Hispanic market. This collaboration combines the legacy and creative force of TV Azteca with the innovation of reVolver Podcasts to deliver captivating programs that resonate with the diverse US Hispanic audience.
How U.S. Adults Use TikTok [REPORT]
A new Pew Research Center study matching the survey responses and on-site behaviors of U.S. adult TikTok users finds that a minority of avid posters create the vast majority of content on the site. And most users post seldom, if at all – instead using TikTok primarily to view and consume content made by others.
The 36TH Annual Telecast of Premio Lo Nuestro propels Univision to Number One spot across all of television for the entire night
Univision’s PREMIO LO NUESTRO, the longest-running Latin music awards show in the U.S., achieved remarkable success, seizing the spotlight as the #1 network on all of television for the fifth consecutive year among Adults 18-49 during its live broadcast from the Kaseya Center in Miami on Thursday, February 22.
A Better, More Transparent Way Forward with Social Media
Facebook, Instagram, and the other traditional social media giants are past the apex of their popularity. And while user numbers remain high, fewer younger people are signing up in the first place. Ampere Analysis found that 18 to 24-year-olds were cooling off on social media as far back as 2018, and this trend has only accelerated since.
Branded Influencer Content Partnerships essential keys to Marketer’s Playbook in fast growing Global Market [REPORT]
With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further. The robust study called “Unleashing Influence: A Marketer’s Guide to Influencer Success”
Entravision Inaugurates State-of-the-Art News Facility in Las Vegas
Entravision Communications Corporation announced the opening of its new state-of-the-art news facility in Las Vegas. This milestone underscores the Company's three decade commitment of empowering the Latino community through trusted news and resources.
Tiempo Company and MEL forge Alliance to increase Trust in Spanish-Language Media Among U.S. Latinos
Spanish-language news media company, Tiempo Company, and MEL, a Hispanic integrated communications agency, have joined forces in a partnership to increase trust in media from U.S. Latinos. Through this alliance, Tiempo Company, with its news brand Tiempo Latino, will leverage its extensive platform to develop comprehensive editorial content that transcends traditional boundaries by integrating data, technology, arts, psychology, and trends. Concurrently, MEL will develop integrated communications campaigns designed to propel Latino stories to the forefront of the conversation on the issues impacting Latino communities.
TelevisaUnivision 2024 Upfront
The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace this powerful force as a priority investment for 2024.
NAB announces Hispanic Media Coalition to Increase Voter Participation
The National Association of Broadcasters (NAB), in collaboration with Hispanic media groups and organizations, today announced a first of its kind coalition focused on get out the vote (GOTV) efforts for the Hispanic community. The nonpartisan coalition consisting of 13 organizations is dedicated to increasing voter registration and voter turnout in the Hispanic community for the 2024 national elections.
ONE OF OUR OWN – K.C. Community Radio Host Killed in Chiefs Parade Shooting
Lisa López has been a private mobile DJ for more than 15 years. As Kansas City Community Radio — 100kw KKFI-FM —notes, López played for all types of crowds, so she has plenty of music knowledge. López was a co-host of KKFI’s “Taste of Tejano,” joining in March 2022 to co-host with Tommy Andrade and Monica Frias McGee. By Adam Jacobson
Chip Ehrhardt named Chief Sales Officer Lazer Media
Lazer Media announced the promotion of Chip Ehrhardt to the position of Chief Sales Officer. Ehrhardt will take charge of overseeing the sales efforts for the company.
Radio Ink’s Hispanic Radio Conference Develops First-of-Its-Kind Hispanic Radio Alliance
At last year's year’s Radio Ink Hispanic Radio Conference, which took place June 14-15 in Miami, a common theme was the fact that Hispanic radio can deliver incredible value for advertisers and partners yet remains largely undervalued. For example, according to Nielsen “94% of all Latinos ages 18 and over listen to AM/FM radio on a monthly basis, compared to 59% of all streaming music services.” This led to calls for the establishment of a new grassroots local coalition aimed at bringing awareness of the importance of Hispanic radio among advertisers and agencies up and down Main Street and beyond. This new entity, which is represented by key stakeholders across several parts of the industry, will be called the Hispanic Radio Alliance.
