Media

Cinelatino has announced the exclusive U.S. television premiere of its musically-inspired original production, “Soy De Rancho,” featuring the Billboard Award-winning regional Mexican music star “El Komander” Alfredo Rios, on Sunday, July 4, at 11 p.m. ET / 8 p.m. PT.

Univision unveiled TUDN’s coverage of the 2021 Concacaf Gold Cup

Spanish Broadcasting System, Inc. announced radio executive Donny Hudson has been appointed as a Radio Board Member of the Florida Association of Broadcasters’ (FAB) Board of Directors.

The pandemic has changed how viewers consume TV — likely forever — and marketers will need to adapt

As consumers continue seeking more from brands than just products and services, the premise of brand promise has grown increasingly central to many core business strategies. And as brands look to showcase their individual promises, U.S. sports fans should be a key audience.

The news: The House Judiciary Committee took up legislation Wednesday targeting the monopolistic and anticompetitive practices of US tech giants, per Bloomberg. This first notable bipartisan push is aimed at reigning in Amazon, Apple, Facebook, and Google’s market dominance. Big Tech lobbyists argue that, if passed into law, the bills would curtail innovation and could upend user privacy, as well as hurt small businesses relying on their services

Building influence is an online and offline activity that a business or organization needs to develop to create effective persuasion. It all starts with the context of the ask and the planning of the campaign.

Entravision Communications Corporation announced that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now also being syndicated in San Diego, CA on XRST-FM and in Houston, TX on KLOL-FM.

Reaching ad-free streaming viewers is the latest challenge for marketers with carefully crafted television campaigns.

Pasiones has announced the U.S. premiere of Lazos de Sangre (also known as Broken Pieces or Paramparça) one of the most successful Turkish television series to date.

Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable Direct Mail (AADM).

More people are now looking for the type of immersive and intimate experience that radio has long provided

Radio’s weekly reach is now at its highest levels since March 2020, and has grown during each of the past four months. In May 2021, radio’s weekly reach surpassed 122 million weekly listeners, within 2 million of where it was before the lockdown precautions took effect last year.

Spanish Broadcasting System, Inc. announced that it has named Albert Rodriguez to the position of President of SBS, succeeding Raúl Alarcón, who has served in that capacity since 1985.

Entravision Communications Corporation announced that the Company will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL in both the 2021 and 2022 seasons.

CNN en Español unveiled its new programming for 2021-2022, and the Sunday night primetime lineup Domingo de Gigantes. With this new programming lineup, the network is poised to reinvent news sponsorship and will offer commercial partners a unique, 360° TV and Digital sales opportunity across all its platforms.

Marking its second year of celebrating the culture and contributions of “La Isla de Encanto,” Cinelatino will once again pay tribute to the Puerto Rican community with its BORICUATÓN de Cinelatino.

Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.

Smartphone ownership and home broadband adoption are up slightly since 2019. And 30% of Americans say they at least sometimes experience problems connecting to internet at home

Data-based insights help TV networks make strategic decisions around promo loads, promo saturation, and use of sister networks.