Media
25% of People Will Spend At Least One Hour Per Day in the Metaverse by 2026
Gartner defines a metaverse as a collective virtual shared space, created by the convergence of virtually enhanced physical and digital reality. It is persistent, providing enhanced immersive experiences, as well as device independent and accessible through any type of device, from tablets to head-mounted displays.
MULTICULTURAL MAJORITY HAPPENING FASTER THAN PREDICTED
According to Census 2020 data, America’s demographics are shifting to a multicultural majority faster than anticipated. While 2020 marked the official year that the first full generation of 17 and under was a multicultural majority, the Hispanic Marketing Council (HMC) estimates that this milestone was reached sometime in the middle of the last decade—years ahead of previous predictions. More compellingly, this shift forward means that Americans under 35 could be a multicultural majority as early as next year.
Telemundo’s TPLUS expands programming slate to premiere on Peacock
NBCUniversal Telemundo Enterprises announced new shows under its Tplus content brand coming to Peacock, including Madres. Amor y Vida, La Verdad, and Los Relojes de Diablo.
Diverse Content a Driver of Antenna Use
As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study.
Telemundo Studios unveils original production slate for 2022 -2023
Telemundo Studios, the scripted production unit of NBCUniversal Telemundo Enterprises, revealed its slate of original productions set to begin filming in 2022 and 2023.
Shammas named President and GM of Univision Atlanta and Univision Raleigh
Univision announced the appointment of Ivan Shammas as President and General Manager of Univision Atlanta, Georgia, and Univision Raleigh, North Carolina, effective immediately
Consumer Confidence Rebounds As U.S. Economy Recovers [REPORT]
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances for the coming year.
Who’s Watching and Where Are They Buying Snacks?
The big game arrives this Sunday as the Los Angeles Rams and Cincinnati Bengals face off at SoFi Stadium in Inglewood, Calif. How many consumers say they will watch, what will they be tuning in for, what will they spend and where will they buy the foods they consume during the game?
Telemundo surrounds Super Bowl LVI coverage
Telemundo surrounds Super Bowl LVI with comprehensive, multiplatform coverage from Los Angeles leading up to the exclusive, Spanish-language presentation of Super Bowl LVI featuring the Los Angeles Rams and the Cincinnati Bengals on Sunday, Feb. 13 on Telemundo and Universo, and streamed on TelemundoDeportes.com and the Telemundo Deportes app.
Kanal D presents “CONFLICTOS DE FAMILIA”
Kanal D Drama presents, exclusively and for the first time in the U.S., the family drama, ‘Conflictos de Familia’. The series will debut in the United States on the Kanal D Drama linear channel and app on February 22. A virtual premiere will be presented exclusively on Facebook on Saturday, February 19.
Spanish Broadcasting System prevails in Orlando & Tampa controversy & purchase from Cox Media Group
As reported by HispanicAd and Radio TV Business Report with support from the Hispanic Marketing Council, highlighted the inconsistency of how media companies need to divest themselves from certain Radio or TV properties due to Federal regulation, Spanish Broadcasting System has prevailed and will purchase WPYO-FM 95.3 in Maitland, Fla., serving the Orlando market, and WSUN-FM 97.1 in Holiday, Fla., serving metropolitan Tampa-St. Petersburg-Clearwater.
People en Español to stop publishing print edition
Dotdash which purchased Meredith publications late last year, announced that they will discontinue publishing the print edition People en Español, along with five other titles including Entertainment Weekly, InStyle, EatingWell, Health and Parents according to the Wall Street Journal.
Rooms with a view: Multiple-set TV households provide an array of access and choice for content-hungry viewers
In the 1985 film Back to the Future, there’s a line in one of the scenes that takes place in 1955 where Marty McFly tells his grandmother that his family has two TVs. As he’s referring to his life in 1985, his grandmother quickly dismisses him, saying that “nobody has two television sets.”
Visions of the Internet in 2035 [REPORT]
Asked to ‘imagine a better world online,’ experts hope for a ubiquitous – even immersive – digital environment that promotes fact-based knowledge, offers better defense of individuals’ rights, empowers diverse voices and provides tools for technology breakthroughs and collaborations to solve the world’s wicked problems
Impressions 2.0: The great equalizer
Every once in a while, a word becomes so common in our media vocabulary that we lose sight of its actual meaning. Impression is a good example. We know what it means. We’ve been using it for decades. Yet as the term is used more broadly for holistic media measurement, it’s easy to wonder if its meaning has changed along the way.
96% of Senior Advertising Executives Say Digital Out of Home Advertising Data is Fueling Creativity and Enabling Brands to Engage with More Defined Audiences
Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers design smarter ads without tarnishing the consumer relationship.
What does the future hold for audience data?
Audience data is very much a hot topic across the media industry right now. At this year’s World Audiences Summit, we spoke to a panel of emerging media leaders from the UK about how this data is being used by agencies and advertisers, and what they want now and in the future.
In a breakthrough year for content, multicultural audiences crown ‘Cocomelon’ and ‘Moana’ among the most streamed titles ever
It’s this type of content that engaged audiences in 2021, as we take a deeper dive into Nielsen’s recently released Streaming Unwrapped 2021 data.
Nielsen Launches Diverse Media Equity Program [REPORT]
Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies. The comprehensive initiative includes measurement of diverse-owned media historically excluded from investment, funding certification fees of diverse-owned media, as well as the launch of the first ever report on diverse-owned media reach and audience profiles.
TelevisaUnivision Announces Univision Ad Sales Executive Appointments
TelevisaUnivision Inc. announced the hiring of new talent to join Univision’s ad sales team. The company welcomes Rob McGovern, Senior Vice President of Multimedia Sales, and Richard Bertodatti, Senior Vice President of Multimedia and Audience Sales who will report to John Kozack, Executive Vice President of Multimedia Sales.
