More people are now looking for the type of immersive and intimate experience that radio has long provided
Media
Radio Dials Up the Audio Experience Post-Pandemic
Radio Audiences Continue To Grow
Radio’s weekly reach is now at its highest levels since March 2020, and has grown during each of the past four months. In May 2021, radio’s weekly reach surpassed 122 million weekly listeners, within 2 million of where it was before the lockdown precautions took effect last year.
Albert Rodriguez named President of Spanish Broadcasting System
Spanish Broadcasting System, Inc. announced that it has named Albert Rodriguez to the position of President of SBS, succeeding Raúl Alarcón, who has served in that capacity since 1985.
Entravision announces extension of NFL Partnership
Entravision Communications Corporation announced that the Company will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL in both the 2021 and 2022 seasons.
CNN en Español 360° opportunity
CNN en Español unveiled its new programming for 2021-2022, and the Sunday night primetime lineup Domingo de Gigantes. With this new programming lineup, the network is poised to reinvent news sponsorship and will offer commercial partners a unique, 360° TV and Digital sales opportunity across all its platforms.
BORICUATÓN de Cinelatino will air on Sunday, June 13th, 2021
Marking its second year of celebrating the culture and contributions of “La Isla de Encanto,” Cinelatino will once again pay tribute to the Puerto Rican community with its BORICUATÓN de Cinelatino.
US adults will consume almost as much media in 2021, but TV viewing will backslide
Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.
Mobile Technology and Home Broadband 2021 [REPORT]
Smartphone ownership and home broadband adoption are up slightly since 2019. And 30% of Americans say they at least sometimes experience problems connecting to internet at home
Better Analytics Help Media Companies Make the Most of Promos
Data-based insights help TV networks make strategic decisions around promo loads, promo saturation, and use of sister networks.
CTV Advertising Guide: Powering Growth Through Change
Few areas of the media landscape have been in focus over the past year as streaming video content has. With a growing wealth of platform and program choice, the options for consumers continue to expand and diversify.
How Investment Is Changing Sports
Professional sports have attracted a significant amount of investment capital over the past five years. More than half of the deals have been acquisitions of teams, leagues, or media partnerships; the rest have focused on related aspects of the sports ecosystem, such as online betting, fitness hardware and software, and technology that supports digitally enhanced fan experiences.
Estrella media launches 24/7 Estrella News Network
Estrella Media announced it will launch Estrella News, a 24/7 Spanish-language digital news network, on digital subchannel MGEN in the greater Miami area. Estrella News on MGEN is the newest announcement in Estrella Media’s expansion strategy in the South Florida market, which is led by its owned and operated WGEN Estrella 8 Miami broadcast station.
10 Steps to Prepare for a Social Media Crisis
A social media crisis is a frightening prospect. So much so, that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a p
Return of Uforia Live
Univision’s Uforia announced the return of its experiential virtual music series Uforia Live.
Telemundo Global Studio inks deal with Planeta
Telemundo Global Studios announced it has signed an agreement with Planeta to license the exclusive rights to the complete library of best-selling Spanish author, Corín Tellado, including close to 4,000 titles.
La Promesa airs on Pasiones
Pasiones has announced the U.S. premiere of the immensely popular Turkish series La Promesa (‘The Promise’) which will make its debut on Monday, May 31, at 6 p.m. ET / 3 p.m. PT.
Telemundo Deportes Olympic Soccer Coverage
Telemundo Deportes will present the most extensive live Spanish-language coverage of the Olympics Women’s and Men’s soccer competitions. Telemundo and Universo will present most matches live, including both gold-medal matches. All games televised will also be available on TelemundoDeportes.com and the Telemundo Deportes app. Live coverage will be complemented by daily highlights, recaps and re-air of select matches.
Univision to premiere of “Si Nos Dejan”
Univision announced the world premiere of “Si Nos Dejan” (If They Let Us), a story about love after a betrayal and breaking age-gap stereotypes. Starring Mayrín Villanueva, Marcus Ornellas, and Alexis Ayala, “Si Nos Dejan” premieres Tuesday, June 1, at 9 p.m. ET.
Digital Video Out Of Home Buyers’ Guide [REPORT]
The Out of Home Advertising Association of America (OAAA), released its first “OAAA Digital Video Out of Home (VOOH) Buyers’ Guide” to help advertisers navigate the VOOH landscape and take advantage of the medium’s benefits.
EstrellaTV to premiere “LA MÁSCARA DEL AMOR”
Dating behind a mask has taken a twist on EstrellaTV’s new dating game show series “La Máscara del Amor” (The Mask of Love), premiering on Thursday, May 27 at 9 pm ET/8 pm CT.