Television

For the last 18 years or so, the innovation in the advertising industry has come from the Internet. There is absolutely no debating this fact. During this period, some proclaimed the death of television, but that was myopic. Television has not died. As a matter of fact, the money going into TV advertising continues to rise, CPMs continue to increase, and TV is still the basis for most water-cooler discussions. If anything, the Internet has made some TV shows stronger hits by being a forum for viewers to share opinions on their favorite shows. TV is not dead, but it is most certainly evolving.

Former Univision CEO Joe Uva has joined NBCUniversal as chairman of Hispanic Enterprises and Content, Telemundo Media and mun2.

Univision Communications Inc. announced the promotion of Trisha Pray to executive vice president of Network Sales, effective immediately. She will continue to be based in New York and will report to Keith Turner, president of Sales and Marketing for Univision Communications Inc.

Estrella TV has become the official and exclusive US Hispanic broadcast home for Alianza Fútbol Club soccer games and will air all the action live and direct from El Salvador where the team competes in the Primera Division, the country’s highest tier league.

Telemundo Media announced it signed an overall exclusive content agreement with leading broadcaster and content producer Television Nacional de Chile (TVN). The deal includes the acquisition of exclusive U.S., Puerto Rico and Mexico rights for TVN’s entire novela scripts’ library across all media platforms.

ESPN Deportes will also host its Upfront on Wednesday, May 15, at 5:30 p.m. The event will take place in New York at the Joseph Urban Theater in the Hearst Tower.

MundoFox has named Suzette Millo, Vice President, Content Strategy.