Television

Azteca America announced that it will be holding its annual New York upfront event on May 13, from 6-10 pm.

Judy Kenny joins Estrella TV having served in senior-level positions with BBDO, ABC-TV, Fox and Univision. Starting her career at the BBDO advertising agency, Kenny moved to ABC Television Network sales where she served for 8 years in the News, Sports and Primetime divisions. Recruited by Univision, Kenny headed up the network’s sales operations as Executive Vice President of Network Sales for the last four years of her ten year tenure there. At Fox, she served as Executive Vice President of My Network/20th Syndication.

Deportes Telemundo and Alianza de Futbol Hispano announced a partnership that will give top amateur Hispanic soccer players in the U.S. an opportunity to achieve their dreams of becoming a professional soccer player in the prestigious Mexican League (Liga MX).

Joe Bernard has been promoted to Senior Vice President, Advertising Sales for mun2. He was formerly Vice President, Sales for the network, a position he has held for over 10 years.

On Tuesday, May 14, 2013, I will take part in my first Univision Upfront presentation. In the past few months, I have been working with a team that represents one of the biggest and fastest growing brands in media – a brand that, much like I experienced working with the NFL, has created a uniquely emotional relationship with its audience to truly become the Hispanic Heartbeat of America. A brand that is at the crossroads of the two growth opportunities for businesses across the U.S. – Hispanic and digital. By Keith Turner, President of Sales and Marketing, Univision Communications Inc.

Fox Hispanic Media (FHM) , the marketing and advertising sales arm of Fox’s portfolio of Spanish-language channels and networks, announced that its 2013 “Upfront” presentation will be held in New York City on Wednesday, May 15 at noon (doors open 11:30 am).

The ad value of marathon viewing, or the amount and value of the viewing behavior seven days and beyond (Beyond 7) live programming broadcast (Live), has been widely debated. However Nielsen’s pilot study featured in the latest Nielsen Cross-Platform Report, and for the first time, measures Beyond 7 programming up to 29 days past Live.

America CV Network, the station group that owns and operates America TeVe in Miami, New York and Puerto Rico, announced that it will launch a new Spanish language station under the name Miami TeVe on January 28, 2013 together with its new branding identity and programming.

Telemundo Media announced that the network will hold its annual Upfront presentation on Tuesday, May 14, 2013 at 6pm EST in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.

US Hispanic network Estrella TV will kickoff the upfronts week in New York City with an evening presentation on Monday, May 13, 2013 from 6pm to 8pm.