Television

Mobile phones aren’t only for use on the go—and that’s the case around the world, where smartphone owners are at least as likely to text, tweet or skim the internet while on the couch as they are to check the latest sports scores while running errands. But in Mexico, home use beats out actual mobile use by a wide margin.

Wow, is this unexpected or what? Everyone who is following the dramatic decline of landline telephones in Puerto Rico expects that at some point the drop will stop.

US Latino broadcast network Estrella TV has launched a combined advertising-promotion campaign on behalf of Toyota of Southern California that will award a Toyota truck (Tundra) – all decked out by popular singer Gerardo Ortiz, hailed as the phenomenon of the Regional Mexican genre, to a lucky Estrella TV viewer.

Univision Communications Inc. unveiled a new brand identity for Galavisión Network. The new logo presents a contemporary look and feel that celebrates the network’s 33rd anniversary on the air with the aim of fostering a stronger bond between Galavisión and its viewers. At the same time, the endorsed signature of “Una Cadena de Univision” (A Univision Network).

Emma Carrasco, currently Executive Vice President of Republica will become NPR’s head marketer, announced Gary E. Knell, President and CEO of NPR.

According to SNL Kagan’s most recent projections, this year’s TV station political advertising revenue is expected to increase to $2.6 billion, a 68% increase over the 2008 total of $1.6 billion.

Telemundo Media announced the appointment of Gregg Liebman to Senior Vice President of Advertising Sales Insights & Strategy, effective immediately. Liebman will report to Doug Darfield, Executive Vice President of Research and Strategic Insights, Telemundo Media, and will be based in New York.