Aaron Díaz, David Bisbal, Espinosa Paz, Gerardo Ortiz, Luis Fonsi, Thalía, Mark Tacher, Patricia Navidad and all of our Univision celebrities are among the Hispanic stars that will gather to wish Sábado Gigante a happy 50th.
Television
Hispanic TV Summit: Reaching the ‘American Modern Latino Image
When the most recent Census numbers came out, it backed up what Hispanic programmers have been saying for awhile — that young Latinos are the fastest growing segment of the population. By: Tim Baysinger (Broadcasting & Cable) Multichannel News
Hispanic TV Summit: beIN Sport Adding Distributor ‘Soon’
beIN Sport, the new U.S. channels bearing rights to such soccer properties as the top professional leagues in Spain, Italy and France, expects to add a fourth big distributor soon, the channels’ managing director said at an industry conference in New York. By: Kent Gibbons – Multichannel News
Hispanic TV Summit: Viewers Want More Content on More Devices
Viewers of Spanish language programming in the U.S. want more content and more ways to access it, whether it be on their TV sets or mobile devices, according to a panel discussion at the Multichannel News/B&C Tenth Annual Hispanic Television Summit 2012. By: Mike Farrell – Multichannel News
Hispanic TV Summit: Millennials, Social Are Hot Marketing Targets.
TV networks and operators want to boost their reach among younger Hispanic audiences, by stepping up social-media marketing and delivering more content across multiple platforms. By: Todd Spangler – Multichannel News
Hispanic TV Summit: Latino Programming No Longer About Language.
“Language causes a lot of confusion in our space and restriction,” said Antonio Ruiz, partner/communications planning, The Vidal Partnership. “The expertise necessary goes way beyond just delivering something in a language.”
That was the main takeaway from the programming roundtable during B&C/Multichannel News’ 10th Annual Hispanic Television Summit here Wednesday. By: Tim Baysinger (Broadcasting & Cable)
Hispanic TV Summit: Dish Sees Results From Marketing Spend.
Dish Network’s top Hispanic-segment marketer said the satellite-TV provider sees the value of its relatively large marketing expenditures in a very direct, measurable way: net subscriber growth. By: Kent Gibbons Multichannel News
Hispanic TV Summit: It’s Great Content, Not Great Spanish-Language Content.
The marketing specialists on the advertising roundtable had some ideas about rebranding the very event they were speaking at, as Victor Parada, vice president of ad sales at Discovery U.S. Hispanic, suggested “Video” replace “TV” in the Hispanic TV title, and “for Hispanics” slide in place of “Hispanic.” By: Mike Malone (Broadcasting & Cable) Multichannel News
