Univision Communications Inc. announced a restructuring of its sales team that will enable the Company to more effectively pursue new business across all platforms while continuing to serve its existing client base. The announcement was made by Keith Turner, president of Sales & Marketing.
Television
Telemundo & Comcast Spotlight launch Telemundo+
Telemundo Media announced Telemundo+, an advertising collaboration between Telemundo and Comcast Spotlight—the advertising sales division of its parent company Comcast—to build an advertising platform that enables leading marketers to geo-target relevant Hispanic households across multiple screens with English, Spanish or bilingual customized messages on general market cable networks.
Telemundo unleashes ‘The Power of T Brand’ campaign.
Telemundo Media unveiled a new brand campaign, “The Power of T,” to the advertising community at Advertising Week in New York City, the world’s premier annual gathering of marketing and communications leaders. Having introduced its new logo at its Upfront presentation earlier this year, the network kicked off an extensive B2B brand campaign at the industry event as a prelude to its consumer roll-out slated for later this year. In its first rebranding effort in over a decade, “The Power of T” campaign celebrates not only the impact and influence of the brand, but also a unique and reflexive relationship with viewers that is signature to Telemundo.
Ciurana named President of Programming & Content at Univision Networks.
Univision Communications Inc. announced that television industry veteran Alberto Ciurana will be joining Univision Networks as president of Programming and Content. Ciurana will be based in Miami and report to Cesar Conde, president of Univision Networks. He will oversee programming for Univision’s broadcast and cable networks.
KMEX Univision 34 celebrates 50th Anniversary
KMEX Univision 34 will be celebrating 50 years of serving the Hispanic community of Los Angeles.
Maney promoted to Executive VP of Sales at Fox Hispanic Media.
Fox Hispanic Media (FHM) veteran Tom Maney has been promoted to Executive Vice President of Sales. Maney previously served as Senior Vice President of Advertising Sales-a position he held since 1999.
Arnost named Executive VP & Chief Revenue Officer at Telemundo Station Group.
Telemundo Media announced it named Tom Arnost to the newly created position of Executive Vice President & Chief Revenue Officer, Telemundo Station Group, effective immediately. Arnost will report to Manuel Abud, President, Telemundo Station Group and will be based in Los Angeles.
