Television
Significant opportunities amid the complexity [REPORT]
The future for the delivery of TV and video content and advertising and the evolution of viewer experiences and behaviours exposes much complexity. We shine a spotlight on the opportunities and challenges for media owners, advertisers and agencies, as well as highlighting the implications for audience measurement.
Sara Ahmad-Visomirski named VP Creative Services & Community Relations for Telemundo 51 in Miami.
After launching her career in marketing for TV and broadcasting more than three decades ago as an intern for WPLG-TV, Sara Ahmad-Visomirski returns to South Florida to lead marketing and community affairs as Vice President of Creative Services and Community Relations for Telemundo 51 / WSCV and NBC 6 / WTVJ, NBCUniversal’s TV stations that serve Spanish and English-speaking audiences in the Miami-Fort Lauderdale DMA.
Americans Are Adopting Ad-Supported Streaming Services at a Faster Rate Than Non-Ad Subscription-Based Streaming Services
Comscore, Inc. announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
Melissa Crawford named President & GM of Telemundo San Diego
Melissa “Missy” Crawford has been named President and General Manager of Telemundo 20 / KUAN and NBC 7 / KNSD, NBCUniversal’s local television stations that serve Spanish and English-speaking audiences in the San Diego DMA.
Telemundo opens new studios in Ciudad Méjico
NBCUniversal Telemundo Enterprises announced the expansion of its production footprint with the opening of a new production unit in Mexico City operating as Telemundo Global Studios Mexico.
Busted! Five myths about retail media
Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.
Santaella named Chief Digital & Streaming Officer at Estrella Media
Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company's successful streaming and AVOD platforms.
Luis Silberwasser departs Televisa Univision for Warner Bros. Discovery Sports
Warner Bros. Discovery announced that Luis Silberwasser has been appointed Chairman and CEO of Warner Bros. Discovery Sports. In this new role, Silberwasser will lead the company’s domestic sports portfolio and oversee a unified, global sports strategy.
`LA ACADEMIA’ premiers live on EstrellaTV
EstrellaTV will premiere the 20th season of TV Azteca's influential and leading Latin music competition series La Academia on Sunday, June 12. Co‑hosted by Mau Nieto in the U.S. and award-winning Latin music star Yahir, the season of the long-running series will be a co-production with EstrellaTV and TV Azteca and will air live on Saturday and Sunday nights from 9 p.m.-midnight ET/6 p.m.-9 p.m. PT. The series will be simulcast on EstrellaTV in the U.S. and Azteca Uno in Mexico, as well as on the EstrellaTV app and FAST channel.
Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends [REPORT]
Pixalate released the Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through Q1 2022.
46% of Adults Watch Video via a Connected TV Device Daily
ew consumer research from Leichtman Research Group, Inc. (LRG) finds that 87% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80% with at least one connected TV device in 2020, 69% in 2017, and 38% in 2012.
Univision premieres “La Mexicana y el Güero”
Univision announced that the hit romantic comedy series “La Mexicana y El Güero” (I love you, Güero) will premiere on Tuesday, May 31. The light-hearted series will join Univision’s highly-rated weeknight primetime at 8 p.m. ET.
Telemundo Deportes presents INDY 500
Telemundo Deportes presents the 106th Running of the Indianapolis 500 this Sunday, May 29 at 11 a.m. ET airing live on Universo, TelemundoDeportes.com and Telemundo Deportes app. This will be the first time that “The Greatest Spectacle in Racing” will be broadcast on a domestic Spanish-language network.
NUESTRA.TV launches
Adsmovil announced the launch of Nuestra.TV, an AVOD service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. The new service will be available to consumers at the end of the second quarter of this year
TelevisaUnivision Upfront Programming for 2022-2023
TelevisaUnivision delivered its 2022-23 Upfront presentation at New York City’s Javits Center, showcasing the content and capabilities that fuel rapid growth across all sides of its business and unlock more value for brands to reach and engage U.S. Hispanics.
Telemundo “TURNS IT UP” eith 2022-23 PROGRAMMING LINE UP anchored by FIFA WORLD CUP QATAR 2022
NBCUniversal Telemundo Enterprises unveiled its 2022-2023 line up of scripted and unscripted programming for all platforms strengthening its position of Spanish-language scripted content in the U.S. The company introduced a robust programming slate anchored by the biggest sporting event in the world – FIFA World Cup Qatar 2022™ – and driven by a blend of returning powerhouse franchises and new original productions including new titles under its Tplus brand for Peacock. This upfront season’s theme “Turn It Up” underscores Telemundo’s vision and long-standing commitment to offer bigger and bolder entertainment, world-class sports and trusted news content to engage and resonate with Latinos across languages and across every platform.
ESTRELLA MEDIA unveils 2022-2023 Content Roadmap
Estrella Media announced its 2022 and 2023 new content productions and acquisitions and new digital streaming partners at its virtual spring sales Upfront and IAB 2022 NewFronts sales presentations.
NEWFRONT 2022 Canela Media
Canela Media’s founder and CEO Isabel Rafferty shared news about the company’s next tier of content for Canela.TV and Canela Music, and also announced that the company will be adding to its growing portfolio of ad-supported brands with Canela Kids, a new Spanish-language AVOD destination for kids 2-12 launching August 16.
DISCOVERY’S U.S. Hispanic Division for 2022-23
Warner Bros. Discovery enters the 2022-23 Upfront season with a stronghold on the Hispanic media landscape, driven by fresh original content, a cross-platform strategy to super-serve its audience, and an unmatched understanding of the Spanish-language marketplace.
Spanish Broadcasting System’s 2022 Virtual NewFront: GREATNESS HAPPENS HERE
Spanish Broadcasting System, Inc. (SBS) released its 2022 virtual newfront: Greatness Happens Here. Through a video and virtual presentation, SBS reinforces the power of investing in minority-owned businesses by showcasing how its audio, digital and live music platforms culturally and effectively reach 25 million U.S. Hispanics each week.
